The same cost, in four units
Lowest estimate in the reference scenario · Uber Eats Webshop
- Per orderOnline order · Average ticket: $30 · Estimated cost: $1.04
- $1.04
- Of your online sales
- 3.5%
- A month× 400 orders a month
- $416
- Over 12 months× 12 months
- $4,992
Reference: 400 online orders a month, $30 ticket, 70% pickup
Estimated cost per order
Platforms in the calculator, in its order: 8 of 27. Reference: 400 online orders a month, $30 ticket, 70% pickup.
| Platform | Per order | Of sales | Over 12 months |
|---|---|---|---|
| Uber Eats Webshop | $1.04 | 3.5% | $4,992 |
| Clover Online Ordering | $1.15 | 3.8% | $5,520 |
| Online Ordering by DoorDash | $1.17 | 3.9% | $5,616 |
| Menubly | $1.19 | 4% | $5,736 |
| Square Online Ordering | $1.29 | 4.3% | $6,192 |
| UpMenu | $1.45 | 4.8% | $6,958 |
| MenuDrive | $1.50 | 5% | $7,217 |
| SpotOn Order | $1.52 | 5.1% | $7,278 |
8 estimates on published rates, from $1.04 to $1.52 per order
Average ticket: $30. The scale of the bars ends at $1.60.
In each bar: Card processing, Monthly fee, and Commissions and other fees.
Each estimate adds up: Monthly fee + Commissions + Fees per order + Card processing + Setup.
The reference scenario, and what we assume
Reference: 400 online orders a month, $30 ticket, 70% pickup
The calculator starts with
- Online orders a month
- 400
- Average ticket
- $30
- Picked up by the customerThe rest are delivered.
- 70%
- Months to compare
- 12
We assume
- 2.9% + 30¢ for card processing where a platform does not publish its rate. In the table: Processing rate assumed.
- Your customers pay the delivery of your direct orders. If you pay it: $7.99 per order, unless you change it.
- App deliveries to members: 30% Estimate without a verified source.
What the estimate doesn't count
New customers: delivery apps bring you theirs. The fees those apps charge your customers aren't included either.
Lowest estimate for your numbers: Uber Eats Webshop, $4,992 over 12 months.
| Product | You pay (12 mo) | Your customers pay |
|---|---|---|
Uber Eats WebshopSee the breakdown
| $4,992$416 a month · $1.04 per order · 3.5% of sales | — |
Clover Online OrderingSee the breakdown
| $5,520$460 a month · $1.15 per order · 3.8% of sales | — |
Online Ordering by DoorDashSee the breakdown
| $5,616$468 a month · $1.17 per order · 3.9% of sales | — |
MenublySee the breakdown
| $5,736$478 a month · $1.19 per order · 4% of sales | No platform fee |
Square Online OrderingSee the breakdown
| $6,192$516 a month · $1.29 per order · 4.3% of sales | No platform fee |
UpMenuSee the breakdown
| $6,958$580 a month · $1.45 per order · 4.8% of sales | No platform fee |
MenuDriveSee the breakdown
| $7,217$601 a month · $1.50 per order · 5% of sales | No platform fee |
SpotOn OrderSee the breakdown
| $7,278$606 a month · $1.52 per order · 5.1% of sales | No platform fee |
MenufySee the breakdown
| $7,548$629 a month · $1.57 per order · 5.2% of sales | $12,000 |
ChowNowSee the breakdown
| $9,127$761 a month · $1.90 per order · 6.3% of sales | — |
DoorDash MarketplaceSee the breakdown
| $12,528$1,044 a month · $2.61 per order · 8.7% of sales | — |
Uber EatsSee the breakdown
| $15,696$1,308 a month · $3.27 per order · 10.9% of sales | — |
GrubhubSee the breakdown
| $17,352$1,446 a month · $3.62 per order · 12.1% of sales | — |
Slice OnlineSee the breakdown
| $20,484$1,707 a month · $4.27 per order · 14.2% of sales | — |
Slice FamilySee the breakdown
| $21,004$1,750 a month · $4.38 per order · 14.6% of sales | — |
Grubhub DirectProcessing rate assumedSee the breakdown
| $5,616$468 a month · $1.17 per order · 3.9% of sales | — |
HungerRush Online OrderingProcessing rate assumedSee the breakdown
| $5,616$468 a month · $1.17 per order · 3.9% of sales | No platform fee |
GloriaFoodProcessing rate assumedSee the breakdown
| $5,964$497 a month · $1.24 per order · 4.1% of sales | — |
Shift4 POS Online OrderingProcessing rate assumedSee the breakdown
| $6,036$503 a month · $1.26 per order · 4.2% of sales | No platform fee |
RestolabsProcessing rate assumedSee the breakdown
| $6,444$537 a month · $1.34 per order · 4.5% of sales | No platform fee |
OtterProcessing rate assumedSee the breakdown
| $7,752$646 a month · $1.62 per order · 5.4% of sales | — |
Orders2meProcessing rate assumedSee the breakdown
| $8,303$692 a month · $1.73 per order · 5.8% of sales | No platform fee |
Owner.comProcessing rate assumedSee the breakdown
| $11,604$967 a month · $2.42 per order · 8.1% of sales | $7,200 |
BeyondMenuIncompleteProcessing rate assumedSee the breakdown
| Can't be estimated | — |
FlipdishIncompleteProcessing rate assumedSee the breakdown
| Can't be estimated | — |
PopmenuIncompleteProcessing rate assumedSee the breakdown
| Can't be estimated | $4,800 |
Toast Online OrderingIncompleteProcessing rate assumedSee the breakdown
| Can't be estimated | No platform fee |
What the platform charges your customers on your orders (service or support fees). It's never added to your cost. The fees the delivery apps charge your customers aren't published per restaurant, so they aren't here.
Estimates from published prices and terms. Taxes and the fees the apps charge your customers aren't included. Your quote can differ; check it before you sign.
Estimates based on the prices in our catalog (each vendor's own site unless the source says otherwise) and our reference assumptions. Prices you can only get with a quote are flagged, never counted as $0. The fees the apps charge your customers and taxes aren't included.
The calculator adds what each option charges your restaurant for the orders you enter: the plan's monthly fee, the orders over the plan's limit, commissions by channel, fees per order, card processing and setup, spread over the months you choose. Delivery apps charge one commission on the orders they deliver and another on pickup orders, so the pickup share changes their cost a lot.
On direct orders your customers pay the delivery fee unless you say otherwise. If you want to pay part or all of it, set that share and the cost of each delivery.
Some vendors don't publish their card processing rate. By default the calculator estimates them at the assumed rate shown in the form and flags the row; turn it off to see them as incomplete. An estimate with an assumed rate is never shown as the lowest one.
A direct ordering platform doesn't bring you new customers by itself: it's for the customers who already know you. Promotions, like a few weeks without commission, are shown apart and never change the totals.