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Loyalty and gift card software review

GiftFly

A digital gift card platform for local businesses: you sell eGift cards from your website, send promotions and giveaways by email, and redeem in its dashboard or in Clover. It has no loyalty program or physical cards.

By GiftFlyParent company: GiftFly LLC
Listed, not scored

What we like

  • No monthly or setup fee, and you can have the buyer pay the 3.99% convenience fee.
  • 5,000 promotional emails free, plus giveaways, bonus deals, flash sales and fundraisers.
  • Works inside Clover's register, and you can end it at any time with 10 business days' notice.

What to watch

  • No loyalty program, no text campaigns and no physical gift cards.
  • If you absorb the fees, each card costs 3.99% (+$0.99 over $20) plus Stripe's 2.90% + $0.30.
  • Only Clover connects as a POS; support is 9 a.m. to 5 p.m. Eastern, and the terms date from 2015.

How the score breaks down

We don't score this type of product. It's listed with the same template so you can check its pricing, contract and data with sources; the methodology explains why. How we score

All the data, with sources

Each value links to its source. "Not published" means the vendor doesn't disclose it; "Unconfirmed" means we looked and couldn't confirm it. Data points we have for fewer than four vendors are left out until we can compare them.

Pricing
Data pointValue
Monthly price$0/moSource: GiftFly (opens in a new tab)No fixed fee: GiftFly earns a convenience fee on each card sold, and Stripe charges card processing.
Published pricingPublishedSource: GiftFly (opens in a new tab)
Sold only with a POS planNoSource: GiftFly (opens in a new tab)It does not sell a POS; Clover is optional.
Text messages included a monthN/ASource: GiftFly (opens in a new tab)It does not send text message campaigns; promotions go by email.
Price per extra text messageN/ASource: GiftFly (opens in a new tab)It does not send text message campaigns; promotions go by email.
Setup fee$0 one-timeSource: GiftFly (opens in a new tab)
Other feesStripe card processing: 2.90% + $0.30 per card sold. Convenience fee: 3.99% on cards of $20 or less, 3.99% + $0.99 on larger cards, paid by you or by the buyer (your choice). Cards sold in the Clover app: $0.03 per $1 sold instead, always paid by you. Free giveaways and instant rewards: 3.99% of the amount redeemed. Emails beyond the 5,000 free ones: $0.99 per 1,000.Source: GiftFly (opens in a new tab)
Loyalty program
Data pointValue
Loyalty programNot offeredSource: GiftFly (opens in a new tab)It talks about loyalty, but it has no points or visits program: only gift cards, promotions and free giveaway cards.
How guests earnN/ASource: GiftFly (opens in a new tab)No loyalty program.
Earn and redeem on online ordersN/ASource: GiftFly (opens in a new tab)No loyalty program.
App with your brandNot offeredSource: GiftFly (opens in a new tab)Guests buy from a button on your website; there is no app with your brand.
Customer list and campaigns
Data pointValue
Guest profiles with historyUnconfirmedSource: GiftFly (opens in a new tab)It collects buyers' email addresses; we found no guest profile with history on its pages.
Automatic campaignsUnconfirmedSource: GiftFly (opens in a new tab)Its pages describe promotions you send, not automatic ones.
Text message campaignsNot offeredSource: GiftFly (opens in a new tab)Promotions go by email. Guests can send a gift card by text, but there are no text campaigns.
Email campaignsIncludedSource: GiftFly (opens in a new tab)Gift card promotions only; extra emails cost $0.99 per 1,000.
Guest feedbackUnconfirmedSource: GiftFly (opens in a new tab)Not mentioned on its pages.
Gift cards
Data pointValue
Digital gift cardsIncludedSource: GiftFly (opens in a new tab)
Physical gift cardsNot offeredSource: GiftFly (opens in a new tab)
Fee on gift card sales3.99%Source: GiftFly (opens in a new tab)Plus $0.99 on cards over $20. You choose whether you or the buyer pays it. Stripe's 2.90% + $0.30 is on top. In the Clover app it's $0.03 per $1 instead.
POS and equipment
Data pointValue
Works with which POSWorks without a POS connectionSource: GiftFly (opens in a new tab)
POS systems it connects toCloverSource: GiftFly (opens in a new tab)
Extra equipmentUnconfirmedSource: GiftFly (opens in a new tab)Its pages don't say what device you redeem on, beyond the online dashboard and Clover.
Contract and exit
Data pointValue
Initial termMonth to monthSource: GiftFly (opens in a new tab)Month to month: you can end it at any time with 10 business days' written notice.
Automatic renewalNo data
Notice to avoid renewalNo data
Early termination feeNoneSource: GiftFly (opens in a new tab)
Early termination clauseNo early termination fee. You give 10 business days' written notice and must still honor the gift cards already sold.Source: GiftFly (opens in a new tab)
Right to raise pricesGiftFly may change the service terms with written notice; if you reject the change in writing, the agreement ends.Source: GiftFly (opens in a new tab)
Your guest list when you leaveUnconfirmedSource: GiftFly (opens in a new tab)The terms and support page say nothing about exporting your data.
Support
Data pointValue
Support 24/7NoSource: GiftFly (opens in a new tab)
Live support hours a weekUnconfirmedSource: GiftFly (opens in a new tab)9 a.m. to 5 p.m. Eastern; the days of the week aren't stated.
Dedicated specialistUnconfirmedSource: GiftFly (opens in a new tab)Not mentioned on its pages.
Language
Data pointValue
Support in SpanishUnconfirmedSource: GiftFly (opens in a new tab)The support page doesn't say which languages its team speaks.
Website or help center in Spanish for the USNoSource: GiftFly (opens in a new tab)The website is in English only.
Contract or terms in SpanishNoSource: GiftFly (opens in a new tab)The terms are published in English only.

More about GiftFly

How we score