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Loyalty and gift card software review

Loyalzoo

Points or punch-card loyalty, text, email and push marketing, and paid memberships for small shops, cafes and restaurants. It runs on its own on any tablet or phone, or connected to Clover, Square and other POS systems.

By LoyalzooParent company: Loyal Zoo Ltd

RTC SCORE

7.0

#4 of 13 with enough data

What we like

  • Published prices: Grow at $77 a month with no setup fee and a 7-day free trial.
  • Works with or without a POS: connects to Clover, Square and others, or runs on any tablet or phone.
  • Unlimited email and push messages, a branded web app and wallet passes on every plan.
  • Month to month, and after you leave you have a month to take your customer data.

What to watch

  • Texts are not included on Grow: each one costs about $0.03 in credits sold in blocks of 100.
  • No gift cards, and loyalty tiers and targeted rewards start on the $167 Smart plan.
  • Prepaid months are not refunded, and the terms are governed by English law.

How the score breaks down

RTC Score7.0out of 10

Methodology v1.0.0

Data completeness88%

We could verify 88% of the scoring data

Strongest points
12-month cost (reference restaurant), Ways to earn rewards, App with your brand
Weakest point
Digital gift cards

Score by criterion

  • 12-month cost (reference restaurant)Weight 20%Strongest8.3 out of 10

    $1,104 over 12 months

  • Ways to earn rewardsWeight 8%Strongest10.0 out of 10
  • Rewards on your online ordersWeight 6%No data
  • App with your brandWeight 6%Strongest10.0 out of 10
  • Digital gift cardsWeight 6%Weakest0.0 out of 10
  • Published pricingWeight 5%5.0 out of 10
  • Automatic campaignsWeight 5%10.0 out of 10
  • Text message campaignsWeight 5%6.0 out of 10
  • Not tied to one POSWeight 5%10.0 out of 10
  • POS systems it connects toWeight 5%2.9 out of 10
  • Guest profiles with historyWeight 4%10.0 out of 10
  • Email campaignsWeight 4%10.0 out of 10
  • Physical gift cardsWeight 4%0.0 out of 10
  • Initial termWeight 4%10.0 out of 10
  • Live support hours a weekWeight 4%No data
  • Early termination feeWeight 3%10.0 out of 10
  • Guest feedbackWeight 2%No data
  • Your guest list when you leaveWeight 2%10.0 out of 10
  • Notice to avoid renewalWeight 1%10.0 out of 10
  • Dedicated specialistWeight 1%0.0 out of 10

All the data, with sources

Each value links to its source. "Not published" means the vendor doesn't disclose it; "Unconfirmed" means we looked and couldn't confirm it. Data points we have for fewer than four vendors are left out until we can compare them.

Pricing
Data pointValue
Monthly price$77/moSource: Loyalzoo (opens in a new tab)Grow plan. Smart is $167 a month with 5,000 messaging credits; Multi, for chains, is quoted.
Published pricingPartly publishedSource: Loyalzoo (opens in a new tab)Grow and Smart are published; the Multi plan for multi-location businesses is quoted.
Sold only with a POS planNoSource: Loyalzoo (opens in a new tab)
Text messages included a month0Source: Loyalzoo (opens in a new tab)Grow includes no text credits (email and push are unlimited); Smart includes 5,000 a month.
Price per extra text message3¢Source: Loyalzoo Help Center (opens in a new tab)$3 per 100 credits, sold in blocks of 100. A text to a US or Canadian number uses 1 credit; WhatsApp messages use credits too.
Setup fee$0 one-timeSource: Loyalzoo (opens in a new tab)
Other feesText credits beyond the plan: $3 per 100. Card-on-file and membership payments: 0-1% of the transaction value, plus your payment processor's fees. A review and online presence add-on is priced inside the admin portal.Source: Loyalzoo (opens in a new tab)
Loyalty program
Data pointValue
Loyalty programIncludedSource: Loyalzoo (opens in a new tab)
How guests earnPoints for spending, Visits, Items bought, Tiers or levels, Birthday rewardsSource: Loyalzoo (opens in a new tab)Points for spending, stamps per visit or item, and birthday promotions on every plan; several loyalty tiers start on Smart.
Earn and redeem on online ordersUnconfirmedSource: Loyalzoo (opens in a new tab)Loyalzoo says it works with e-commerce platforms (Shopify, or Zapier for online rewards), but we found no restaurant online ordering integration.
App with your brandIncludedSource: Loyalzoo (opens in a new tab)A web app (PWA) with your brand that guests add to their phone, plus Apple and Google Wallet passes; not a store app.
Customer list and campaigns
Data pointValue
Guest profiles with historyYesSource: Loyalzoo (opens in a new tab)
Automatic campaignsYesSource: Loyalzoo (opens in a new tab)
Text message campaignsPaid per messageSource: Loyalzoo (opens in a new tab)On Grow you buy text credits; Smart includes 5,000 a month.
Email campaignsIncludedSource: Loyalzoo (opens in a new tab)
Guest feedbackUnconfirmedSource: Loyalzoo (opens in a new tab)No guest survey feature on the pricing or feature pages; the terms mention a paid review management add-on without describing it.
Gift cards
Data pointValue
Digital gift cardsNot offeredSource: Loyalzoo (opens in a new tab)Gift cards do not appear among the loyalty, marketing or membership features on the pricing page.
Physical gift cardsNot offeredSource: Loyalzoo (opens in a new tab)Gift cards do not appear on the pricing page.
Fee on gift card salesN/ASource: Loyalzoo (opens in a new tab)Loyalzoo does not sell gift cards.
POS and equipment
Data pointValue
Works with which POSConnects to several POS systemsSource: Loyalzoo (opens in a new tab)It can also run on its own on any computer, tablet or phone.
POS systems it connects toClover, Square, OthersSource: Loyalzoo (opens in a new tab)Others: Epos Now, GoDaddy Poynt, MX POS, Pax, Sunmi and Shopify.
Extra equipmentNone neededSource: Loyalzoo (opens in a new tab)
Contract and exit
Data pointValue
Initial termMonth to monthSource: Loyalzoo (opens in a new tab)Month to month, paid monthly or yearly in advance; prepaid periods are not refunded.
Automatic renewalMonth to monthSource: Loyalzoo (opens in a new tab)No renewal term; billing simply repeats each month (or year, if you prepay annually).
Notice to avoid renewal0 daysSource: Loyalzoo (opens in a new tab)
Early termination feeNoneSource: Loyalzoo (opens in a new tab)No exit fee; you just lose what you prepaid.
Early termination clauseNo early termination fee. Prepaid fees are not refunded, and add-ons cannot be cancelled on their own: they are billed for as long as the main subscription runs.Source: Loyalzoo (opens in a new tab)
Right to raise pricesUnconfirmedSource: Loyalzoo (opens in a new tab)The terms let Loyalzoo change or discontinue the service at any time but say nothing specific about raising prices.
Your guest list when you leaveYou can download it yourselfSource: Loyalzoo (opens in a new tab)You can download your customer list from the admin area; after you leave you have one month to extract your data.
Support
Data pointValue
Support 24/7UnconfirmedSource: Loyalzoo (opens in a new tab)Loyalzoo publishes a US phone line and replies to messages within 24 hours, but no support hours.
Live support hours a weekUnconfirmedSource: Loyalzoo (opens in a new tab)No support hours on the contact page, FAQ or help center.
Dedicated specialistNoSource: Loyalzoo (opens in a new tab)A dedicated account manager comes only with the quoted Multi plan.
Language
Data pointValue
Support in SpanishUnconfirmedSource: Loyalzoo (opens in a new tab)The contact page does not mention Spanish.
Website or help center in Spanish for the USYesSource: Loyalzoo Help Center (opens in a new tab)The help center has a Spanish version with fewer articles than the English one (about 36 versus 119), not written for the US in particular. The main site is in English only.
Contract or terms in SpanishNoSource: Loyalzoo (opens in a new tab)The terms are published in English only.

More about Loyalzoo

How we score