Skip to content

Loyalty and gift card software review

Paytronix

Loyalty, gift card, online ordering and guest marketing platform for restaurant chains, quick service and coffee brands, and also for groups with a few locations. It connects to many POS systems and is priced by quote.

By PaytronixParent company: Paytronix Systems, Inc. (The Access Group)

RTC SCORE

6.3

#8 of 13 with enough data

Not enough verified data yet

We've verified 6 of 9 key facts for this platform. Until we reach 80%, this page shows what we have, with sources, and it isn't a full review.

What we like

  • Loyalty, gift cards, online ordering and campaigns on one platform, with email messaging included in every loyalty subscription.
  • Publishes its text price: $0.01 per message, with no monthly fee on a 10-digit number.
  • A long published list of supported POS systems, including Toast, SpotOn, Heartland, PAR Brink and Square.
  • Built-in surveys and points, visits or tier programs out of the box.

What to watch

  • Platform price, setup, term and exit terms come only with a quote; the public terms page asks for an email first.
  • Short codes for texting cost $750 or $1,250 a month, charged during setup too.
  • Support is second level: your own IT team calls first, with no direct line for store managers; 24/7 only for emergencies.
  • Its Shift4 connection is for gift cards only, not loyalty; Clover and Lightspeed aren't on its POS list.

How the score breaks down

RTC Score6.3out of 10

Methodology v1.0.0

Data completeness66%

We could verify 66% of the scoring data

Strongest points
Ways to earn rewards, Rewards on your online orders, Automatic campaigns
Weakest point
App with your brand

Score by criterion

  • 12-month cost (reference restaurant)Weight 20%No data
  • Ways to earn rewardsWeight 8%Strongest7.5 out of 10
  • Rewards on your online ordersWeight 6%Strongest10.0 out of 10
  • App with your brandWeight 6%Weakest5.0 out of 10
  • Digital gift cardsWeight 6%5.0 out of 10
  • Published pricingWeight 5%5.0 out of 10
  • Automatic campaignsWeight 5%Strongest10.0 out of 10
  • Text message campaignsWeight 5%6.0 out of 10
  • Not tied to one POSWeight 5%10.0 out of 10
  • POS systems it connects toWeight 5%5.7 out of 10
  • Guest profiles with historyWeight 4%10.0 out of 10
  • Email campaignsWeight 4%10.0 out of 10
  • Physical gift cardsWeight 4%6.0 out of 10
  • Initial termWeight 4%No data
  • Live support hours a weekWeight 4%No data
  • Early termination feeWeight 3%No data
  • Guest feedbackWeight 2%10.0 out of 10
  • Your guest list when you leaveWeight 2%No data
  • Notice to avoid renewalWeight 1%No data
  • Dedicated specialistWeight 1%10.0 out of 10

All the data, with sources

Each value links to its source. "Not published" means the vendor doesn't disclose it; "Unconfirmed" means we looked and couldn't confirm it. Data points we have for fewer than four vendors are left out until we can compare them.

Pricing
Data pointValue
Monthly priceQuote onlySource: Paytronix (opens in a new tab)The pricing page has no prices; you get a quote after a form or a demo.
Published pricingPartly publishedSource: Paytronix (opens in a new tab)The platform is quoted; the help center publishes the text message price and the short code fees.
Sold only with a POS planNoSource: Paytronix (opens in a new tab)Paytronix doesn't sell a restaurant POS; it connects to yours.
Text messages included a month0Source: Paytronix (opens in a new tab)Every text is charged; text messaging is only for clients signed up for it.
Price per extra text message1¢Source: Paytronix (opens in a new tab)Same per-text price on a 10-digit number or a short code.
Setup feeQuote onlySource: Paytronix (opens in a new tab)The text number setup and the platform implementation are set in your contract.
Other feesOptional text short codes at $750 a month (random) or $1,250 a month (chosen by you), charged during about 2 months of setup too; $250 per batch of gift or loyalty card data, plus $50 per extra batch; eGift card sales through Paytronix Payments at 2.6% + 15¢ (Amex 3.5% + 15¢) and $15 per chargeback.Source: Paytronix (opens in a new tab)
Loyalty program
Data pointValue
Loyalty programIncludedSource: Paytronix (opens in a new tab)
How guests earnPoints for spending, Visits, Tiers or levels, Referring friendsSource: Paytronix (opens in a new tab)Tiers are listed among its loyalty tools, and the app has a refer-a-friend feature (paytronix.com/solutions/mobile-experiences).
Earn and redeem on online ordersYesSource: Paytronix (opens in a new tab)Its own online ordering combines with loyalty; online ordering is a separate module of the platform.
App with your brandPaid add-on or higher planSource: Paytronix (opens in a new tab)Sold as a separate solution; its price isn't published.
Customer list and campaigns
Data pointValue
Guest profiles with historyYesSource: Paytronix (opens in a new tab)
Automatic campaignsYesSource: Paytronix (opens in a new tab)
Text message campaignsPaid per messageSource: Paytronix (opens in a new tab)You sign up for texting separately and pay per text.
Email campaignsIncludedSource: Paytronix (opens in a new tab)
Guest feedbackYesSource: Paytronix (opens in a new tab)
Gift cards
Data pointValue
Digital gift cardsPaid add-on or separate productSource: Paytronix (opens in a new tab)Gift cards are their own program on the platform, priced in the quote; digital gift card sales are charged through Paytronix Payments.
Physical gift cardsYou buy the cards or pay an add-onSource: Paytronix (opens in a new tab)You buy the printed cards from the manufacturer and pay Paytronix for the card data.
Fee on gift card salesQuote onlySource: Paytronix (opens in a new tab)No platform percentage on gift card sales is published. Card processing for digital gift cards sold through Paytronix Payments is 2.6% + 15¢ (Amex 3.5% + 15¢); that's processing, not a platform fee.
POS and equipment
Data pointValue
Works with which POSConnects to several POS systemsSource: Paytronix (opens in a new tab)
POS systems it connects toToast, Square, SpotOn, Heartland (Genius), PAR, OthersSource: Paytronix (opens in a new tab)From Paytronix's own list of supported POS systems: Toast, SpotOn, Heartland Restaurant, PAR Brink, Aloha, Oracle MICROS and Simphony, Revel (gift and loyalty only), Xenial, POSitouch, Squirrel, Tabit, Cake and others; Square through its Square Loyalty integration. Shift4 appears only as a gift card gateway, not for loyalty.
Extra equipmentNone neededSource: Paytronix (opens in a new tab)Many POS connections run through Paytronix's controller software on your system; you'd only supply an iPad if your POS isn't supported.
Contract and exit
Data pointValue
Initial termQuote onlySource: Paytronix (opens in a new tab)Set in your contract; the public terms page asks for an email first, so we didn't read it.
Automatic renewalQuote onlySource: Paytronix (opens in a new tab)
Notice to avoid renewalQuote onlySource: Paytronix (opens in a new tab)
Early termination feeQuote onlySource: Paytronix (opens in a new tab)The terms page only shows its text after you give an email, so we didn't read it; the contract comes with the quote.
Early termination clauseQuote onlySource: Paytronix (opens in a new tab)Set in your contract.
Right to raise pricesQuote onlySource: Paytronix (opens in a new tab)
Your guest list when you leaveUnconfirmedSource: Paytronix (opens in a new tab)Not on its public pages or help center; the terms are behind an email form.
Support
Data pointValue
Support 24/7NoSource: Paytronix (opens in a new tab)Only emergencies (no POS can process gift, loyalty or comp transactions) are handled 24/7. Paytronix is second-level support: your IT team or help desk calls first, and there's no direct line for franchisees or store managers.
Live support hours a weekUnconfirmedSource: Paytronix (opens in a new tab)The help center mentions normal hours and a callback within one business hour, but doesn't publish the hours.
Dedicated specialistYesSource: Paytronix (opens in a new tab)Only on the Premier and Advantage support plans; Essential and Standard don't include one.
Language
Data pointValue
Support in SpanishNoSource: Paytronix (opens in a new tab)Its support pages don't say it serves you in Spanish.
Website or help center in Spanish for the USNoSource: Paytronix (opens in a new tab)Its US site and help center are in English only.
Contract or terms in SpanishUnconfirmedSource: Paytronix (opens in a new tab)The terms are behind an email form; we found no Spanish version.