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Loyalty and gift card software review

Thanx

Loyalty, guest data and marketing platform for restaurant brands with several locations, with card-linked or check-in rewards, branded ordering apps and automatic campaigns. Priced by quote.

By ThanxParent company: Thanx, Inc.

RTC SCORE

4.9

#12 of 13 with enough data

Not enough verified data yet

We've verified 7 of 9 key facts for this platform. Until we reach 80%, this page shows what we have, with sources, and it isn't a full review.

What we like

  • Guests can earn automatically with a linked card, with no app or check-in at the counter.
  • Branded app and web ordering with loyalty built in, plus automatic campaigns by email and push.
  • A dedicated customer success manager, with a published 4-hour average response time.
  • Connects to many POS systems, including Toast, Square, Shift4 POS and PAR Brink.

What to watch

  • Price, term and setup come only with a quote; it sells to brands with several locations.
  • Renews automatically for a term as long as the first unless you give 60 days' notice, and there's no early exit for convenience.
  • Text campaigns and gift cards need separate partner platforms.

How the score breaks down

RTC Score4.9out of 10

Methodology v1.0.0

Data completeness70%

We could verify 70% of the scoring data

Strongest points
Rewards on your online orders, Automatic campaigns, Not tied to one POS
Weakest point
Digital gift cards

Score by criterion

  • 12-month cost (reference restaurant)Weight 20%No data
  • Ways to earn rewardsWeight 8%5.0 out of 10
  • Rewards on your online ordersWeight 6%Strongest10.0 out of 10
  • App with your brandWeight 6%5.0 out of 10
  • Digital gift cardsWeight 6%Weakest0.0 out of 10
  • Published pricingWeight 5%0.0 out of 10
  • Automatic campaignsWeight 5%Strongest10.0 out of 10
  • Text message campaignsWeight 5%4.0 out of 10
  • Not tied to one POSWeight 5%Strongest10.0 out of 10
  • POS systems it connects toWeight 5%5.7 out of 10
  • Guest profiles with historyWeight 4%10.0 out of 10
  • Email campaignsWeight 4%10.0 out of 10
  • Physical gift cardsWeight 4%0.0 out of 10
  • Initial termWeight 4%No data
  • Live support hours a weekWeight 4%No data
  • Early termination feeWeight 3%2.5 out of 10
  • Guest feedbackWeight 2%No data
  • Your guest list when you leaveWeight 2%10.0 out of 10
  • Notice to avoid renewalWeight 1%5.0 out of 10
  • Dedicated specialistWeight 1%10.0 out of 10

All the data, with sources

Each value links to its source. "Not published" means the vendor doesn't disclose it; "Unconfirmed" means we looked and couldn't confirm it. Data points we have for fewer than four vendors are left out until we can compare them.

Pricing
Data pointValue
Monthly priceQuote onlySource: Thanx (opens in a new tab)Thanx prices by restaurant count, average sales per location and the modules you choose; the amount comes with the quote.
Published pricingQuote onlySource: Thanx (opens in a new tab)
Sold only with a POS planNoSource: Thanx (opens in a new tab)Thanx doesn't sell a POS; it connects to the one you have.
Text messages included a monthNot publishedSource: Thanx (opens in a new tab)Thanx sends campaigns by email and push; text campaigns run through partner platforms. The sign-up texts at the counter are billed at the SMS provider's cost, and the public Additional Terms page doesn't show the amount.
Price per extra text messageNot publishedSource: Thanx (opens in a new tab)Pass-through cost of the sign-up texts at the counter; the amount isn't on the public pages we could read.
Setup feeQuote onlySource: Thanx (opens in a new tab)Implementation is set in your order form; Thanx doesn't publish a setup fee.
Other feesPass-through fees for sign-up texts at the counter, fees for third-party delivery on your online orders, and a late charge of 1.5% a month on unpaid invoices.Source: Thanx (opens in a new tab)
Loyalty program
Data pointValue
Loyalty programIncludedSource: Thanx (opens in a new tab)
How guests earnPoints for spending, Tiers or levels, Birthday rewardsSource: Thanx (opens in a new tab)Birthday rewards are automatic campaigns (thanx.com/inspiration/birthday). Rewards can be items, dollars or percent off, or perks.
Earn and redeem on online ordersYesSource: Thanx (opens in a new tab)
App with your brandPaid add-on or higher planSource: Thanx (opens in a new tab)A white-label app and web ordering with your brand come with the plan in your order; the price isn't published.
Customer list and campaigns
Data pointValue
Guest profiles with historyYesSource: Thanx (opens in a new tab)
Automatic campaignsYesSource: Thanx (opens in a new tab)
Text message campaignsPaid add-on or higher planSource: Thanx (opens in a new tab)Listed under integrations: text campaigns go out through a partner platform (such as Klaviyo or Attentive) that you contract separately.
Email campaignsIncludedSource: Thanx (opens in a new tab)
Guest feedbackUnconfirmedSource: Thanx (opens in a new tab)Profiles show sentiment scores and Thanx takes feedback from partner systems, but we found no survey tool of its own on its product pages; the help center blocked us.
Gift cards
Data pointValue
Digital gift cardsNot offeredSource: Thanx (opens in a new tab)Thanx doesn't sell gift cards itself; its partner directory lists gift card providers (SVS, Valutec, eCard Systems).
Physical gift cardsNot offeredSource: Thanx (opens in a new tab)Through partner gift card providers only.
Fee on gift card salesN/ASource: Thanx (opens in a new tab)Thanx doesn't sell gift cards.
POS and equipment
Data pointValue
Works with which POSConnects to several POS systemsSource: Thanx (opens in a new tab)
POS systems it connects toToast, Square, Shift4 POS, Heartland (Genius), PAR, OthersSource: Thanx (opens in a new tab)From the POS category of Thanx's partner directory: Toast, Square, Shift4, Genius, PAR Brink, NCR Voyix, Oracle MICROS, Revel, Qu, POSitouch, FranPOS and CBS Northstar. Only Square's page describes the integration in detail.
Extra equipmentNone neededSource: Thanx (opens in a new tab)Guests join by text, QR code or online and earn with a linked card or at the POS; Thanx sells no equipment.
Contract and exit
Data pointValue
Initial termQuote onlySource: Thanx (opens in a new tab)The initial term is set in your order form.
Automatic renewalQuote onlySource: Thanx (opens in a new tab)It renews automatically for the same length as your initial term.
Notice to avoid renewal60 daysSource: Thanx (opens in a new tab)
Early termination feeAnother formulaSource: Thanx (opens in a new tab)The agreement has no early exit for convenience: only for an uncured breach. Fees are non-refundable and fixed for the term.
Early termination clauseNo exit for convenience before the term ends: you can only end it early for an uncured breach. Fees are non-refundable and can't be lowered for any location during the term.Source: Thanx (opens in a new tab)
Right to raise pricesQuote onlySource: Thanx (opens in a new tab)The public merchant agreement has no price increase clause; prices and any changes are set in your order form.
Your guest list when you leaveYou can download it yourselfSource: Thanx (opens in a new tab)For 30 days after the end, and only if your account is paid in full.
Support
Data pointValue
Support 24/7NoSource: Thanx (opens in a new tab)Thanx publishes response times from your account manager, not round-the-clock live support.
Live support hours a weekUnconfirmedSource: Thanx (opens in a new tab)Not on the customer success page; the help center blocked us.
Dedicated specialistYesSource: Thanx (opens in a new tab)
Language
Data pointValue
Support in SpanishNoSource: Thanx (opens in a new tab)Thanx doesn't say anywhere that it serves you in Spanish.
Website or help center in Spanish for the USNoSource: Thanx (opens in a new tab)Its site is in English only; we found no Spanish version.
Contract or terms in SpanishNoSource: Thanx (opens in a new tab)The public merchant agreement is in English only.

More about Thanx

How we score