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Online ordering review

Owner.com

A direct ordering platform that builds your restaurant's website, branded app, loyalty program and email and text marketing, month to month at $499 a month (Flat Rate) or $249 plus 5% of each order (Flexible), with a mandatory 5% fee charged to your customers on every order and a card processing rate it doesn't publish.

By Owner.comParent company: Owner.com, Inc. (private company)

RTC SCORE

7.2

#4 of 21 with enough data

Our verdict

Owner fits a restaurant that wants its website, app, loyalty and marketing run for it, month to month. With steady online sales, Flat Rate ($499, no restaurant fee) usually costs less than Flexible ($249 plus 5%). Our 12-month cost for the reference restaurant can't be computed from public numbers because Owner doesn't publish its card processing rate. Before signing, ask for that rate in writing and weigh the mandatory 5% your customers pay and the chargeback terms.

What we like

  • Month to month with no cancellation fee; the agreement renews monthly and you cancel before the next renewal date.
  • Both plans include the website, branded app, loyalty, automated email and text marketing, setup and migration, with no setup fee shown.
  • Orders go into Toast, Square, Clover or Lightspeed, and DoorDash, Uber Eats and Grubhub orders come into Owner, at no extra fee.
  • 24/7 support by phone, chat and email, and you can export your guest list as a CSV.

What to watch

  • Your customers pay a mandatory 5% order support fee on every order, in both plans.
  • Owner processes the payments of your online orders and doesn't publish its card processing rate.
  • The agreement makes the restaurant responsible for chargebacks, while the pricing page advertises chargeback protection.
  • The agreement doesn't say who owns your customers' data and limits your use of it to Owner's service.

How the score breaks down

RTC Score7.2out of 10

Methodology v0.1.0

Data completeness71%

We could verify 71% of the scoring data

Strongest points
Contract term, 24/7 support, Direct POS integrations
Weakest point
Fee charged to your customers

Score by criterion

  • 12-month cost of the reference restaurantWeight 29%No data
  • Contract termWeight 7%Strongest10.0 out of 10
  • Direct POS integrationsWeight 6%Strongest8.3 out of 10
  • 24/7 supportWeight 6%Strongest10.0 out of 10
  • Your customers' dataWeight 5%10.0 out of 10
  • Product statusWeight 5%10.0 out of 10
  • Fee charged to your customersWeight 4%Weakest0.0 out of 10
  • Delivery app orders in the same placeWeight 4%10.0 out of 10
  • Support channelsWeight 4%9.0 out of 10
  • Published pricingWeight 3%5.0 out of 10
  • Cancellation feeWeight 3%10.0 out of 10
  • Refund when you cancelWeight 3%3.0 out of 10
  • Website with your own domainWeight 3%10.0 out of 10
  • Brings you new customersWeight 3%5.0 out of 10
  • Handles fraud and chargebacksWeight 3%10.0 out of 10
  • Notice to cancelWeight 2%10.0 out of 10
  • App with your brandWeight 2%10.0 out of 10
  • Loyalty and email or text marketingWeight 2%10.0 out of 10
  • Works without the vendor's own POSWeight 2%10.0 out of 10

All the data, with sources

Each value links to its source. "Not published" means the vendor doesn't disclose it; "Unconfirmed" means we looked and couldn't confirm it. Data points we have for fewer than four vendors are left out until we can compare them.

Type of platform
Data pointValue
Type of productDirect ordering platformSource: Owner.com (opens in a new tab)
Requires the vendor's own POSNoSource: Owner.com (opens in a new tab)Works with your current POS. Owner also sells a POS of its own, which isn't required.
Product statusActiveSource: Owner.com (opens in a new tab)Private company (named ProfitBoss until 2021) that raised a $240 million Series D in 2026. No end of life or sale of the company announced.
What the restaurant pays
Data pointValue
Monthly fee$499/moSource: Owner.com (opens in a new tab)Flat Rate plan, the cheaper one for the reference restaurant ($12,000 a month in online sales): $499 a month with no restaurant fee. The Flexible plan is $249 a month plus 5% of each order and comes out cheaper below about $5,000 a month in online sales (Owner suggests Flat Rate from that point). Owner offers special rates for multi-location groups.
Published pricingPartly publishedSource: Owner.com (opens in a new tab)Plans, the restaurant fee and the fee to your customers are published; the card processing rate isn't.
Commission on app delivery ordersN/ASource: Owner.com (opens in a new tab)Doesn't apply: it isn't a delivery app.
Commission on app pickup ordersN/ASource: Owner.com (opens in a new tab)Doesn't apply: it isn't a delivery app.
Commission when your own drivers deliver app ordersN/ASource: Owner.com (opens in a new tab)Doesn't apply: it isn't a delivery app.
Commission on your own online orders0%Source: Owner.com (opens in a new tab)Flat Rate plan ($499 a month), the one for the reference restaurant. The Flexible plan ($249 a month) charges a 5% restaurant fee on each order.
Fixed fee per order$0 per orderSource: Owner.com (opens in a new tab)No fixed fee per order; the only per-order charge to the restaurant is the 5% of the Flexible plan (card processing aside).
Card processing on online orders (%)Not publishedSource: Owner.com Help Center (opens in a new tab)Online payments go through Owner (Owner Payments, or Stripe accounts linked to Owner). Owner has a processing rate but doesn't publish it.
Card processing per order (¢)Not publishedSource: Owner.com Help Center (opens in a new tab)Not published.
Card processing included in the commissionNoSource: Owner.com Help Center (opens in a new tab)Processing has its own rate, apart from the plan and the restaurant fee.
Setup fee$0 one-timeSource: Owner.com (opens in a new tab)Setup and migration are listed among the features included on both plans. The agreement lets Owner charge a setup fee shown on the pricing page, and the page shows none.
Tablet or hardwareIncluded in the planSource: Owner.com (opens in a new tab)Orders can go into your POS instead. A loaned tablet or printer must be returned within five business days after you leave, or Owner can charge its replacement cost.
Order limit of the planUnconfirmedSource: Owner.com (opens in a new tab)Owner's pricing page and agreement don't mention a monthly order limit.
Fee per order over the limitUnconfirmedSource: Owner.com (opens in a new tab)Owner doesn't mention an order limit or a fee for going over one.
Other feesDelivery by DoorDash or Uber drivers through Owner at a flat fee passed on at cost ($6.45 with Uber up to 8 miles, $7.00 with DoorDash up to 5 miles); you decide how much of it your customer pays. A customer chargeback costs a $15 fee, plus $15 to contest it (returned if you win).Source: Owner.com Help Center (opens in a new tab)
What your customer pays
Data pointValue
Fee charged to your customersMandatory fee set by the platformSource: Owner.com (opens in a new tab)A 5% "order support fee" charged to your customers on every order, in both plans.
What your customers payA 5% order support fee on every order, in both plans, plus the delivery fee on delivery orders (the part you don't cover).Source: Owner.com (opens in a new tab)
Who pays for deliveryThe restaurant chooses: customer, restaurant or splitSource: Owner.com Help Center (opens in a new tab)
Delivery cost per order$6.45 per deliverySource: Owner.com Help Center (opens in a new tab)$6.45 with Uber drivers (up to 8 miles) and $7.00 with DoorDash drivers (up to 5 miles), passed on with no markup per Owner. The agreement also allows the delivery fee to be a percentage of the order; the help center gives these flat fees.
Contract and exit
Data pointValue
Contract termMonth to monthSource: Owner.com (opens in a new tab)Month to month.
Automatic renewal1 monthSource: Owner.com (opens in a new tab)
Notice to avoid renewal0 daysSource: Owner.com (opens in a new tab)Your cancellation only has to reach Owner before the next monthly renewal date.
Notice to cancel0 daysSource: Owner.com (opens in a new tab)You cancel by email before the monthly renewal date and aren't billed for the next month.
Cancellation feeNo cancellation fee: you cancel by email before the monthly renewal. You return any loaned tablet or printer within five business days, or Owner can charge its replacement cost.Source: Owner.com (opens in a new tab)
How the cancellation fee worksNo cancellation feeSource: Owner.com (opens in a new tab)Month to month, with no cancellation fee. Loaned tablets and printers must be returned.
Refund when you cancelThe terms don't saySource: Owner.com (opens in a new tab)The agreement makes setup fees non-refundable and doesn't address refunds of the monthly fee.
Right to raise pricesOwner may change the agreement or its prices on notice by email, effective 30 days later; if you object within those 30 days you can leave and keep the old terms for up to 90 days.Source: Owner.com (opens in a new tab)
Your customers and marketing
Data pointValue
Your customers' dataExport, plus a built-in CRMSource: Owner.com Help Center (opens in a new tab)The CSV has name, email, phone, last order, marketing opt-ins and loyalty points; the dashboard runs the email, text and loyalty programs.
Who owns the customer data (per the terms)The terms don't saySource: Owner.com (opens in a new tab)The agreement doesn't say who owns your customers' data, and it limits your use of the data Owner gives you to your use of Owner's service.
Website with your own domainIncludedSource: Owner.com (opens in a new tab)
App with your brandIncludedSource: Owner.com (opens in a new tab)
Loyalty and email or text marketingIncludedSource: Owner.com (opens in a new tab)Loyalty, and automated email and text marketing, are included in both plans.
Brings you new customersSearch and marketing toolsSource: Owner.com (opens in a new tab)
Operations and integrations
Data pointValue
Direct POS integrationsToast, Square, Clover, Lightspeed, OthersSource: Owner.com (opens in a new tab)Included at no extra fee. Toast menus sync through Otter, per Owner's help center.
Delivery app orders in the same placeIncludedSource: Owner.com Help Center (opens in a new tab)DoorDash, Uber Eats and Grubhub orders come into Owner, with the menu synced from Owner. Both plans include every feature.
Delivery for your direct ordersDoorDash Drive, Uber DirectSource: Owner.com (opens in a new tab)Owner sends your delivery orders to DoorDash or Uber drivers at a flat fee per delivery; you can also use your own drivers.
Handles fraud and chargebacksYesSource: Owner.com (opens in a new tab)The pricing page lists chargeback protection on both plans, but the agreement makes the restaurant responsible for chargebacks and the help center describes $15 dispute fees charged to the restaurant. Ask Owner what the protection covers.
Reach of the delivery apps
Data pointValue
Share of US delivery spendingN/ASource: Owner.com (opens in a new tab)Doesn't apply: it isn't a delivery app.
Subscription for your customersN/ASource: Owner.com (opens in a new tab)Doesn't apply: it isn't a delivery app.
Minimum orders guaranteeN/ASource: Owner.com (opens in a new tab)Doesn't apply: it isn't a delivery app.
Publishes its fee caps by cityN/ASource: Owner.com (opens in a new tab)Doesn't apply: it isn't a delivery app.
Support
Data pointValue
24/7 support for restaurantsYesSource: Owner.com Help Center (opens in a new tab)
Support channelsPhone, Chat, Email or formSource: Owner.com Help Center (opens in a new tab)Phone 1-844-24-OWNER, chat in the help center and email.
Language
Data pointValue
Ordering page in Spanish for your customersUnconfirmedSource: Owner.com (opens in a new tab)Owner's pricing page, product pages and help center don't say whether your customers can order in Spanish.
Restaurant dashboard in SpanishNoSource: Apple App Store (opens in a new tab)The Owner app for restaurants is listed in English only, and the help center has no Spanish articles.
Support in SpanishUnconfirmedSource: Owner.com Help Center (opens in a new tab)Owner offers 24/7 support but doesn't say it is given in Spanish; the Spanish version of its help center is empty.
Terms in SpanishNoSource: Owner.com (opens in a new tab)The agreement is published in English only.
US website in SpanishNoSource: Owner.com (opens in a new tab)owner.com/es answers 404.

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