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Loyalty and gift card software review

Popmenu

A website, online ordering and marketing platform built for restaurants, with a points program that works on the restaurant's own online orders and branded app, and in-store through Toast. Plans add email and text campaigns, reviews and reservations.

By PopmenuParent company: Popmenu, Inc.

RTC SCORE

5.6

#10 of 13 with enough data

Popmenu also offers: Online ordering

Not enough verified data yet

We've verified 7 of 9 key facts for this platform. Until we reach 80%, this page shows what we have, with sources, and it isn't a full review.

What we like

  • Published plan prices from $179 a month, and less if you prepay the year.
  • Points work on the restaurant's own online orders and branded app, and in-store with Toast; you can import members and balances from your old program.
  • Online orders cost a flat $1 each, which you can pass to the guest, instead of a percentage.

What to watch

  • Leaving before the minimum term makes the remaining fees due at once, and plans renew for a year unless you give 30 days' notice.
  • In-store points only work with Toast, and the pricing table still calls points-based loyalty coming soon.
  • Your guest list can only be exported while the agreement is active.
  • Online ordering, the branded app and gift cards are add-ons with no published price, and texts are not included on Starter.

How the score breaks down

RTC Score5.6out of 10

Methodology v1.0.0

Data completeness81%

We could verify 81% of the scoring data

Strongest points
12-month cost (reference restaurant), Rewards on your online orders, Automatic campaigns
Weakest point
12-month cost (reference restaurant)

Score by criterion

  • 12-month cost (reference restaurant)Weight 20%StrongestWeakest4.8 out of 10

    $2,148 over 12 months

  • Ways to earn rewardsWeight 8%2.5 out of 10
  • Rewards on your online ordersWeight 6%Strongest10.0 out of 10
  • App with your brandWeight 6%No data
  • Digital gift cardsWeight 6%5.0 out of 10
  • Published pricingWeight 5%5.0 out of 10
  • Automatic campaignsWeight 5%Strongest10.0 out of 10
  • Text message campaignsWeight 5%4.0 out of 10
  • Not tied to one POSWeight 5%10.0 out of 10
  • POS systems it connects toWeight 5%7.1 out of 10
  • Guest profiles with historyWeight 4%10.0 out of 10
  • Email campaignsWeight 4%10.0 out of 10
  • Physical gift cardsWeight 4%No data
  • Initial termWeight 4%No data
  • Live support hours a weekWeight 4%No data
  • Early termination feeWeight 3%2.5 out of 10
  • Guest feedbackWeight 2%10.0 out of 10
  • Your guest list when you leaveWeight 2%0.0 out of 10
  • Notice to avoid renewalWeight 1%10.0 out of 10
  • Dedicated specialistWeight 1%No data

All the data, with sources

Each value links to its source. "Not published" means the vendor doesn't disclose it; "Unconfirmed" means we looked and couldn't confirm it. Data points we have for fewer than four vendors are left out until we can compare them.

Pricing
Data pointValue
Monthly price$179/moSource: Popmenu (opens in a new tab)Starter billed monthly ($159 a month prepaid annually). Points are earned on online orders, which need the online ordering add-on (price not published), or in-store with Toast.
Published pricingPartly publishedSource: Popmenu (opens in a new tab)The three plans are published; add-ons such as online ordering, the branded app and gift cards are not.
Sold only with a POS planNoSource: Popmenu (opens in a new tab)
Text messages included a month0Source: Popmenu (opens in a new tab)Starter has no texts (add-on); Essentials includes 500 and Premier 5,000.
Price per extra text messageNot publishedSource: Popmenu (opens in a new tab)No per-text price is published for the add-on or for texts beyond a plan's allowance.
Setup feeNot publishedSource: Popmenu (opens in a new tab)The pricing page does not mention a setup charge.
Other feesOnline orders: $1 per order, which you can pass to the guest. The online ordering, branded app, gift card and AI phone add-ons are priced in the demo.Source: Popmenu (opens in a new tab)
Loyalty program
Data pointValue
Loyalty programIncludedSource: Popmenu (opens in a new tab)The pricing table still lists points-based loyalty as coming soon, inside the online ordering add-on. Points are earned on online orders, or in-store only with Toast.
How guests earnPoints for spendingSource: Popmenu (opens in a new tab)1 point per $1 by default, with reward tiers you set (for example $5 off at 150 points).
Earn and redeem on online ordersYesSource: Popmenu (opens in a new tab)
App with your brandQuote onlySource: Popmenu (opens in a new tab)An app with your brand in the App Store and Google Play, with loyalty built in; it is not on the pricing page.
Customer list and campaigns
Data pointValue
Guest profiles with historyYesSource: Popmenu (opens in a new tab)Guest contacts on every plan; audience segmentation starts on Premier.
Automatic campaignsYesSource: Popmenu (opens in a new tab)
Text message campaignsPaid add-on or higher planSource: Popmenu (opens in a new tab)An add-on on Starter; included with an allowance on Essentials and Premier.
Email campaignsIncludedSource: Popmenu (opens in a new tab)Automated email on every plan; mass email campaigns start on Essentials.
Guest feedbackYesSource: Popmenu (opens in a new tab)Guest feedback is on the Premier plan; every plan collects dish reviews.
Gift cards
Data pointValue
Digital gift cardsPaid add-on or separate productSource: Popmenu (opens in a new tab)An integration with an outside gift card provider, sold as an add-on on every plan.
Physical gift cardsUnconfirmedSource: Popmenu (opens in a new tab)Popmenu does not say whether the gift card integration covers physical cards.
Fee on gift card salesQuote onlySource: Popmenu (opens in a new tab)No price for the gift card add-on is published.
POS and equipment
Data pointValue
Works with which POSConnects to several POS systemsSource: Popmenu (opens in a new tab)Loyalty runs online with any POS; earning and redeeming in the restaurant only works with Toast.
POS systems it connects toToast, Square, Clover, SpotOn, Heartland (Genius), OthersSource: Popmenu (opens in a new tab)The integrations page shows Toast, Square, Clover, SpotOn, Genius and NCR Voyix for online orders; only Toast also earns and redeems points in-store. Square Loyalty points can be earned on Popmenu online orders.
Extra equipmentNone neededSource: Popmenu (opens in a new tab)
Contract and exit
Data pointValue
Initial termQuote onlySource: Popmenu (opens in a new tab)The minimum term is set in your subscription agreement. A free trial that converts to a paid plan has no minimum term, with 30 days' notice to end it.
Automatic renewal12 monthsSource: Popmenu (opens in a new tab)
Notice to avoid renewal30 daysSource: Popmenu (opens in a new tab)
Early termination feeFees left in the termSource: Popmenu (opens in a new tab)
Early termination clauseIf you leave before the minimum term ends, all the fees left in that term become due at once. Prepaid fees are not refunded.Source: Popmenu (opens in a new tab)
Right to raise pricesAfter the minimum term or during a renewal, Popmenu can raise fees, online order fees included, to its current price list with 60 days' written notice. Popmenu can also change these terms by updating the page.Source: Popmenu (opens in a new tab)
Your guest list when you leaveLimited or lost access after you leaveSource: Popmenu (opens in a new tab)You can download your guest list as CSV only while the agreement is active; after it ends you lose access, and dish ratings and reviews stay with Popmenu.
Support
Data pointValue
Support 24/7UnconfirmedSource: Popmenu (opens in a new tab)Popmenu describes proactive support and fast response but publishes no hours.
Live support hours a weekUnconfirmedSource: Popmenu (opens in a new tab)No support hours on the service or pricing pages.
Dedicated specialistUnconfirmedSource: Popmenu (opens in a new tab)Popmenu mentions onboarding, training and marketing consultants, but does not say you get an assigned person.
Language
Data pointValue
Support in SpanishUnconfirmedSource: Popmenu (opens in a new tab)Not stated.
Website or help center in Spanish for the USYesSource: Popmenu (opens in a new tab)The sales site, pricing included, has a Spanish version for the US with the same dollar prices.
Contract or terms in SpanishNoSource: Popmenu (opens in a new tab)The client terms are published in English only.

More about Popmenu

How we score