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Loyalty and gift card software review

SpotOn Loyalty

SpotOn's points-or-visits loyalty program, sold as an add-on to SpotOn's restaurant POS. Guests earn and redeem in the restaurant, on its online ordering and in the GoTo Place app, and every sign-up feeds SpotOn's email and text campaigns.

By SpotOnParent company: SpotOn Transact, LLC

RTC SCORE

7.1

#2 of 13 with enough data

SpotOn also offers: POS systems, Card processing, Online ordering, and 1 more

What we like

  • Published price: the loyalty add-on is $65 a month on top of a SpotOn POS plan.
  • Guests earn and redeem in the restaurant, on your online ordering and in the GoTo Place app, and rewards apply automatically at checkout.
  • Email campaigns, guest feedback after payment and digital gift cards come with SpotOn POS without a monthly fee.
  • Live support around the clock, at no extra cost.

What to watch

  • Works only with SpotOn's own POS.
  • Text campaigns cost extra by volume, and SpotOn does not publish the price.
  • The cheapest way in, the All-In POS plan, carries a two-year term, a processing minimum and an exit fee equal to the months left.
  • Under SpotOn's terms you can download your guest data only while the contract is active.

How the score breaks down

RTC Score7.1out of 10

Methodology v1.0.0

Data completeness98%

We could verify 98% of the scoring data

Strongest points
12-month cost (reference restaurant), Rewards on your online orders, Digital gift cards
Weakest point
POS systems it connects to

Score by criterion

  • 12-month cost (reference restaurant)Weight 20%Strongest9.4 out of 10

    $780 over 12 months

  • Ways to earn rewardsWeight 8%5.0 out of 10
  • Rewards on your online ordersWeight 6%Strongest10.0 out of 10
  • App with your brandWeight 6%5.0 out of 10
  • Digital gift cardsWeight 6%Strongest10.0 out of 10
  • Published pricingWeight 5%10.0 out of 10
  • Automatic campaignsWeight 5%10.0 out of 10
  • Text message campaignsWeight 5%4.0 out of 10
  • Not tied to one POSWeight 5%2.0 out of 10
  • POS systems it connects toWeight 5%Weakest1.4 out of 10
  • Guest profiles with historyWeight 4%10.0 out of 10
  • Email campaignsWeight 4%10.0 out of 10
  • Physical gift cardsWeight 4%6.0 out of 10
  • Initial termWeight 4%5.0 out of 10
  • Live support hours a weekWeight 4%10.0 out of 10
  • Early termination feeWeight 3%2.5 out of 10
  • Guest feedbackWeight 2%10.0 out of 10
  • Your guest list when you leaveWeight 2%0.0 out of 10
  • Notice to avoid renewalWeight 1%No data
  • Dedicated specialistWeight 1%No data

All the data, with sources

Each value links to its source. "Not published" means the vendor doesn't disclose it; "Unconfirmed" means we looked and couldn't confirm it. Data points we have for fewer than four vendors are left out until we can compare them.

Pricing
Data pointValue
Monthly price$65/moSource: SpotOn (opens in a new tab)Loyalty is an add-on to a SpotOn POS plan. With the All-In POS plan ($0 a month per station, higher card rates, a processing minimum and a two-year term) the total is $65 a month; with POS Essentials ($55 a month per station, month to month) it is $120.
Published pricingPublishedSource: SpotOn (opens in a new tab)
Sold only with a POS planYesSource: SpotOn (opens in a new tab)Sold as an add-on to SpotOn POS (or to SpotOn Terminal for small businesses).
Text messages included a month0Source: SpotOn (opens in a new tab)No texts are included with loyalty or with the free DIY Marketing; texting costs extra by volume.
Price per extra text messageNot publishedSource: SpotOn (opens in a new tab)SpotOn says texts cost extra by volume but does not publish the price on its marketing, loyalty or pricing pages.
Setup feeNot publishedSource: SpotOn (opens in a new tab)The loyalty add-on has no setup fee of its own on SpotOn's pages, but the POS it requires carries implementation costs that SpotOn does not publish as a figure.
Other feesText messages: extra monthly cost by volume (not published). Marketing Assist (automatic campaigns run for you): $95 a month. Core Bundle (Marketing Assist, online ordering and the white-label GoTo Place app): $50 a month per location plus 0.20% of card volume, capped at $200. E-gift cards: 2.5% load fee. Physical gift cards: from $85.50 for 75 cards plus shipping.Source: SpotOn (opens in a new tab)
Loyalty program
Data pointValue
Loyalty programPaid add-onSource: SpotOn (opens in a new tab)
How guests earnPoints for spending, Visits, Birthday rewardsSource: SpotOn (opens in a new tab)
Earn and redeem on online ordersYesSource: SpotOn (opens in a new tab)
App with your brandPaid add-on or higher planSource: SpotOn (opens in a new tab)Guests can use SpotOn's GoTo Place app with the loyalty program; the white-label version is part of the paid Core Bundle.
Customer list and campaigns
Data pointValue
Guest profiles with historyYesSource: SpotOn (opens in a new tab)
Automatic campaignsYesSource: SpotOn (opens in a new tab)
Text message campaignsPaid add-on or higher planSource: SpotOn (opens in a new tab)
Email campaignsIncludedSource: SpotOn (opens in a new tab)
Guest feedbackYesSource: SpotOn (opens in a new tab)
Gift cards
Data pointValue
Digital gift cardsIncludedSource: SpotOn (opens in a new tab)
Physical gift cardsYou buy the cards or pay an add-onSource: SpotOn (opens in a new tab)You buy the cards: 75 for $85.50, 125 for $130, 250 for $245 or 500 for $450, plus shipping.
Fee on gift card sales2.5%Source: SpotOn (opens in a new tab)Charged on digital gift cards bought by guests.
POS and equipment
Data pointValue
Works with which POSOnly with its own POSSource: SpotOn (opens in a new tab)
POS systems it connects toSpotOnSource: SpotOn (opens in a new tab)
Extra equipmentNone neededSource: SpotOn (opens in a new tab)Guests check in on the SpotOn POS you already have; a guest-facing display is optional.
Contract and exit
Data pointValue
Initial term24 monthsSource: SpotOn (opens in a new tab)Two years on the All-In POS plan (the cheapest way to get loyalty). On POS Essentials SpotOn advertises month to month.
Automatic renewalUnconfirmedSource: SpotOn (opens in a new tab)The merchant terms say the contract stays in effect while you receive any service; they do not set a renewal period. The term is set in your merchant application.
Notice to avoid renewalNo data
Early termination feeFees left in the termSource: SpotOn (opens in a new tab)
Early termination clauseIf you leave before the term ends, you owe the monthly subscription fees for the months left in the term. If you leave within two years and bought discounted hardware, SpotOn can charge the difference to list price.Source: SpotOn (opens in a new tab)
Right to raise pricesSpotOn can change its fees with at least 30 days' notice; you can terminate before the change takes effect, and keeping the service means you accept it.Source: SpotOn (opens in a new tab)
Your guest list when you leaveLimited or lost access after you leaveSource: SpotOn (opens in a new tab)You may download your guest data only while the contract is active; at termination SpotOn removes your access.
Support
Data pointValue
Support 24/7YesSource: SpotOn (opens in a new tab)
Live support hours a week168Source: SpotOn (opens in a new tab)
Dedicated specialistUnconfirmedSource: SpotOn (opens in a new tab)SpotOn's pricing, loyalty and marketing pages do not say whether you get a named account manager.
Language
Data pointValue
Support in SpanishUnconfirmedSource: SpotOn (opens in a new tab)SpotOn's Spanish site does not say whether support answers in Spanish.
Website or help center in Spanish for the USYesSource: SpotOn (opens in a new tab)
Contract or terms in SpanishNoSource: SpotOn (opens in a new tab)The merchant terms are published only in English.

More about SpotOn Loyalty

How we score