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Loyalty and gift card software review

Givex (Shift4 Gift & Loyalty)

Shift4's gift card and loyalty platform, formerly Givex: points, visits and tiers, digital and physical gift cards, and a mobile wallet for guests. Sold by quote, from single restaurants to large chains.

By Shift4Parent company: Shift4 Payments, Inc.
Not enough data to score
Shift4 also offers: POS systems, Card processing, Online ordering, and 2 more

Not enough verified data yet

We've verified 6 of 9 key facts for this platform. Until we reach 80%, this page shows what we have, with sources, and it isn't a full review.

What we like

  • Points, visits, tiers, birthday and refer-a-friend rewards, plus win-back campaigns for guests who stop coming.
  • Gift cards and loyalty on one platform, with digital and physical cards and a mobile wallet with your brand.
  • Support available 24/7/365 by phone, chat or client portal.

What to watch

  • No public price: fees, setup and gift card charges come only with the quote.
  • One-year term that renews automatically each year unless you give 30 days' notice, and the agreement bars you from using another gift card or loyalty provider during the term.
  • Taking your full gift card file when you leave costs $1,000 plus 10% of the value of the cards issued.
  • From the first anniversary, Shift4 can raise fees each year by at least 4%.

How the score breaks down

RTC ScoreNot enough data

Methodology v1.0.0

We could verify less than 60% of what we score, so we don't rank it.

Data completeness52%

We could verify 52% of the scoring data

Strongest points
Ways to earn rewards, Digital gift cards, Automatic campaigns
Weakest point
Published pricing

Score by criterion

  • 12-month cost (reference restaurant)Weight 20%No data
  • Ways to earn rewardsWeight 8%Strongest7.5 out of 10
  • Rewards on your online ordersWeight 6%No data
  • App with your brandWeight 6%5.0 out of 10
  • Digital gift cardsWeight 6%Strongest10.0 out of 10
  • Published pricingWeight 5%Weakest0.0 out of 10
  • Automatic campaignsWeight 5%Strongest10.0 out of 10
  • Text message campaignsWeight 5%No data
  • Not tied to one POSWeight 5%No data
  • POS systems it connects toWeight 5%No data
  • Guest profiles with historyWeight 4%10.0 out of 10
  • Email campaignsWeight 4%No data
  • Physical gift cardsWeight 4%6.0 out of 10
  • Initial termWeight 4%7.5 out of 10
  • Live support hours a weekWeight 4%10.0 out of 10
  • Early termination feeWeight 3%2.5 out of 10
  • Guest feedbackWeight 2%No data
  • Your guest list when you leaveWeight 2%0.0 out of 10
  • Notice to avoid renewalWeight 1%10.0 out of 10
  • Dedicated specialistWeight 1%No data

All the data, with sources

Each value links to its source. "Not published" means the vendor doesn't disclose it; "Unconfirmed" means we looked and couldn't confirm it. Data points we have for fewer than four vendors are left out until we can compare them.

Pricing
Data pointValue
Monthly priceQuote onlySource: Shift4 (opens in a new tab)No public price. The agreement says the program fees are the ones on your application.
Published pricingQuote onlySource: Shift4 (opens in a new tab)
Sold only with a POS planUnconfirmedSource: Shift4 (opens in a new tab)The contact form asks which POS you use now, but neither the page nor the agreement says whether you need Shift4 POS.
Text messages included a monthUnconfirmedSource: Shift4 (opens in a new tab)The page does not mention text messages.
Price per extra text messageUnconfirmedSource: Shift4 (opens in a new tab)The page does not mention text messages.
Setup feeQuote onlySource: Shift4 (opens in a new tab)
Other feesWhen the agreement ends, the file with all your gift card numbers and balances (Exit File) costs $1,000 plus 10% of the value of the gift cards issued. Moving the program to another provider is done at your expense, with an estimate first.Source: Shift4 (opens in a new tab)
Loyalty program
Data pointValue
Loyalty programIncludedSource: Shift4 (opens in a new tab)Gift cards and loyalty are sold together on one platform; the price comes with the quote.
How guests earnPoints for spending, Visits, Tiers or levels, Birthday rewards, Referring friendsSource: Shift4 (opens in a new tab)The same page also lists birthday rewards and refer-a-friend incentives.
Earn and redeem on online ordersUnconfirmedSource: Shift4 (opens in a new tab)The page talks about in-person and digital channels but not about online orders.
App with your brandPaid add-on or higher planSource: Givex (Shift4) (opens in a new tab)Givex offers a mobile wallet with your brand, but no page says what it costs or whether it comes in every program; we use the lowest positive option.
Customer list and campaigns
Data pointValue
Guest profiles with historyYesSource: Shift4 (opens in a new tab)
Automatic campaignsYesSource: Shift4 (opens in a new tab)
Text message campaignsUnconfirmedSource: Shift4 (opens in a new tab)The page does not say how campaigns are sent (text or email).
Email campaignsUnconfirmedSource: Shift4 (opens in a new tab)The page does not say how campaigns are sent (text or email).
Guest feedbackUnconfirmedSource: Shift4 (opens in a new tab)Not mentioned on the page.
Gift cards
Data pointValue
Digital gift cardsIncludedSource: Shift4 (opens in a new tab)
Physical gift cardsYou buy the cards or pay an add-onSource: Shift4 (opens in a new tab)Physical cards are an option you choose; their cost is set in your application.
Fee on gift card salesQuote onlySource: Shift4 (opens in a new tab)
POS and equipment
Data pointValue
Works with which POSUnconfirmedSource: Givex (Shift4) (opens in a new tab)Givex says it integrates with third parties through 1,000+ APIs, but neither it nor Shift4 publishes which POS systems work with the program.
POS systems it connects toUnconfirmedSource: Givex (Shift4) (opens in a new tab)No published list of POS integrations on web.givex.com or shift4.com.
Extra equipmentUnconfirmedSource: Shift4 (opens in a new tab)Not mentioned on the page or in the agreement.
Contract and exit
Data pointValue
Initial term12 monthsSource: Shift4 (opens in a new tab)
Automatic renewal12 monthsSource: Shift4 (opens in a new tab)
Notice to avoid renewal30 daysSource: Shift4 (opens in a new tab)
Early termination feeAnother formulaSource: Shift4 (opens in a new tab)The agreement has no early termination fee clause, but it only lets you leave at the end of a yearly term, and the exit file and transition are paid.
Early termination clauseNo early termination fee clause, but you can only end the agreement at the end of each one-year term with 30 days' written notice. The exit file costs $1,000 plus 10% of the value of the gift cards issued, and the transition is at your expense.Source: Shift4 (opens in a new tab)
Right to raise pricesShift4 may change fees with notice (the clause says "thirty (60) days"), and from the first anniversary it may raise total fees each year by the greater of US inflation (CPI) plus 1% or 4%.Source: Shift4 (opens in a new tab)
Your guest list when you leaveLimited or lost access after you leaveSource: Shift4 (opens in a new tab)The full gift card file costs $1,000 plus 10% of the value of the cards issued.
Support
Data pointValue
Support 24/7YesSource: Givex (Shift4) (opens in a new tab)
Live support hours a week168Source: Givex (Shift4) (opens in a new tab)
Dedicated specialistUnconfirmedSource: Shift4 (opens in a new tab)The page promises help from launch onward but does not mention an assigned specialist.
Language
Data pointValue
Support in SpanishUnconfirmedSource: Shift4 (opens in a new tab)Shift4's support page doesn't say which languages its team speaks.
Website or help center in Spanish for the USNoSource: Shift4 (opens in a new tab)The gift and loyalty page is in English only; we found no Spanish version for the US.
Contract or terms in SpanishNoSource: Shift4 (opens in a new tab)

More about Givex (Shift4 Gift & Loyalty)

How we score