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Loyalty and gift card software review

Shift4 POS Loyalty & Marketing

The points-based rewards program and email marketing built into Shift4 POS, for restaurants that run Shift4 POS and process cards with Shift4. It has no name or price of its own: it comes with the POS, which is priced by quote.

By Shift4Parent company: Shift4 Payments, Inc.
Not enough data to score
Shift4 also offers: POS systems, Card processing, Online ordering, and 2 more

Not enough verified data yet

We've verified 7 of 9 key facts for this platform. Until we reach 80%, this page shows what we have, with sources, and it isn't a full review.

What we like

  • Loyalty and email marketing come inside the Shift4 POS monthly fee, with no separate charge on Shift4's pricing page.
  • Points per dollar with reward tiers, redeemed when the guest pays.
  • Live support around the clock, in-house.
  • A 30-day trial period in the POS agreement.

What to watch

  • No published price: the POS that carries the loyalty program is priced by quote.
  • Works only with Shift4 POS, and you must process cards with Shift4.
  • A 36-month term that renews for a year at a time unless you give 90 days' notice, with an exit fee per device for each month left.
  • Shift4's pages describe only email campaigns: nothing on text messages, automatic campaigns or online-order rewards.

How the score breaks down

RTC ScoreNot enough data

Methodology v1.0.0

We could verify less than 60% of what we score, so we don't rank it.

Data completeness53%

We could verify 53% of the scoring data

Strongest points
Ways to earn rewards, Guest profiles with history, Email campaigns
Weakest point
Published pricing

Score by criterion

  • 12-month cost (reference restaurant)Weight 20%No data
  • Ways to earn rewardsWeight 8%Strongest5.0 out of 10
  • Rewards on your online ordersWeight 6%No data
  • App with your brandWeight 6%No data
  • Digital gift cardsWeight 6%5.0 out of 10
  • Published pricingWeight 5%Weakest0.0 out of 10
  • Automatic campaignsWeight 5%No data
  • Text message campaignsWeight 5%No data
  • Not tied to one POSWeight 5%2.0 out of 10
  • POS systems it connects toWeight 5%1.4 out of 10
  • Guest profiles with historyWeight 4%Strongest10.0 out of 10
  • Email campaignsWeight 4%Strongest10.0 out of 10
  • Physical gift cardsWeight 4%6.0 out of 10
  • Initial termWeight 4%2.5 out of 10
  • Live support hours a weekWeight 4%10.0 out of 10
  • Early termination feeWeight 3%2.5 out of 10
  • Guest feedbackWeight 2%No data
  • Your guest list when you leaveWeight 2%No data
  • Notice to avoid renewalWeight 1%0.0 out of 10
  • Dedicated specialistWeight 1%No data

All the data, with sources

Each value links to its source. "Not published" means the vendor doesn't disclose it; "Unconfirmed" means we looked and couldn't confirm it. Data points we have for fewer than four vendors are left out until we can compare them.

Pricing
Data pointValue
Monthly priceQuote onlySource: Shift4 (opens in a new tab)Loyalty comes inside the Shift4 POS monthly fee, and Shift4's pricing page publishes no monthly figure for the POS: the price comes with a demo or quote.
Published pricingQuote onlySource: Shift4 (opens in a new tab)The pricing page lists what the monthly fee includes but not the amount.
Sold only with a POS planYesSource: Shift4 (opens in a new tab)
Text messages included a monthUnconfirmedSource: Shift4 (opens in a new tab)Shift4's loyalty and pricing pages mention email campaigns only; they say nothing about text messages.
Price per extra text messageUnconfirmedSource: Shift4 (opens in a new tab)No text message price on Shift4's loyalty or pricing pages.
Setup feeNot publishedSource: Shift4 (opens in a new tab)The loyalty program has no setup fee of its own. The POS agreement includes remote installation for one workstation and charges shipping; the rest of the fees are set in your order.
Other feesShift4's Customer Hub terms set a $20 monthly subscription per merchant ID for Customer Hub services; they do not say whether it applies to loyalty. Gift cards run under a separate agreement with fees set on the application. Card processing with Shift4 is required.Source: Shift4 (opens in a new tab)
Loyalty program
Data pointValue
Loyalty programIncludedSource: Shift4 (opens in a new tab)
How guests earnPoints for spending, Tiers or levelsSource: Shift4 (opens in a new tab)
Earn and redeem on online ordersUnconfirmedSource: Shift4 (opens in a new tab)The loyalty page says guests redeem points when they pay the bill; it does not say whether they earn or redeem on online orders.
App with your brandUnconfirmedSource: Shift4 (opens in a new tab)Shift4's loyalty page does not mention a guest app with your brand.
Customer list and campaigns
Data pointValue
Guest profiles with historyYesSource: Shift4 (opens in a new tab)
Automatic campaignsUnconfirmedSource: Shift4 (opens in a new tab)Shift4 describes segmented, personalized promotions and email templates, but not campaigns that send on their own.
Text message campaignsUnconfirmedSource: Shift4 (opens in a new tab)Shift4's loyalty page mentions only email campaigns.
Email campaignsIncludedSource: Shift4 (opens in a new tab)
Guest feedbackUnconfirmedSource: Shift4 (opens in a new tab)Shift4 offers monitoring of public online reviews; its pages do not describe collecting feedback from your own guests.
Gift cards
Data pointValue
Digital gift cardsPaid add-on or separate productSource: Shift4 (opens in a new tab)Gift cards are a separate service with its own agreement and program fees set on the application.
Physical gift cardsYou buy the cards or pay an add-onSource: Shift4 (opens in a new tab)
Fee on gift card salesNot publishedSource: Shift4 (opens in a new tab)Gift card fees are set on your application; Shift4 does not publish them.
POS and equipment
Data pointValue
Works with which POSOnly with its own POSSource: Shift4 (opens in a new tab)
POS systems it connects toShift4 POSSource: Shift4 (opens in a new tab)
Extra equipmentNone neededSource: Shift4 (opens in a new tab)It runs on the Shift4 POS itself; no extra equipment is mentioned.
Contract and exit
Data pointValue
Initial term36 monthsSource: Shift4 (opens in a new tab)The POS agreement runs with the card processing agreement. Your application can set a different term.
Automatic renewal12 monthsSource: Shift4 (opens in a new tab)
Notice to avoid renewal90 daysSource: Shift4 (opens in a new tab)
Early termination feeAnother formulaSource: Shift4 (opens in a new tab)A monthly amount per device, by your monthly card volume, times the months left in the term.
Early termination clauseIf you leave during the term, you owe a monthly amount per device that depends on your monthly card volume ($100 under $10,000 up to $750 over $250,000), times the months left in the term, plus the cost of any equipment you don't return.Source: Shift4 (opens in a new tab)
Right to raise pricesShift4 can change any fee with 30 days' written notice, and using the service after the change means you accept it. From the first anniversary it can also raise your total fees by the prior year's CPI-U plus 1%, or 4%, whichever is greater.Source: Shift4 (opens in a new tab)
Your guest list when you leaveUnconfirmedSource: Shift4 (opens in a new tab)The POS and Customer Hub terms do not say how you take your guest list when you leave. The gift card agreement charges an exit file fee per request.
Support
Data pointValue
Support 24/7YesSource: Shift4 (opens in a new tab)
Live support hours a week168Source: Shift4 (opens in a new tab)
Dedicated specialistUnconfirmedSource: Shift4 (opens in a new tab)Shift4's pricing and loyalty pages do not say whether you get a named account manager.
Language
Data pointValue
Support in SpanishUnconfirmedSource: Shift4 (opens in a new tab)Shift4's POS site does not say whether support answers in Spanish.
Website or help center in Spanish for the USNoSource: Shift4 (opens in a new tab)The POS site has English editions for the US, Canada, the UK and Ireland, and a Spanish edition only for Spain.
Contract or terms in SpanishNoSource: Shift4 (opens in a new tab)Shift4's legal page publishes the POS and processing terms in English only.

More about Shift4 POS Loyalty & Marketing

How we score