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Loyalty and gift card software review

Olo Loyalty (Spendgo)

Phone-number loyalty program, formerly Spendgo and now part of Olo, for restaurant brands and franchises. It connects to several POS systems and to Olo's online ordering, and is priced by quote.

By OloParent company: Olo Inc.

RTC SCORE

4.8

#13 of 13 with enough data

Olo also offers: Online ordering and Reservations and waitlist

Not enough verified data yet

We've verified 7 of 9 key facts for this platform. Until we reach 80%, this page shows what we have, with sources, and it isn't a full review.

What we like

  • Guests join with just a phone number, with no app, and earn and redeem inside Olo's online ordering checkout.
  • Help center setup guides for Toast, Clover, PAR Brink, Oracle Simphony, NCR Aloha and more; Loyalty Lite works in a browser with no POS connection.
  • You can download member lists and transactions from the dashboard yourself.
  • A dedicated customer success manager for the length of the contract.

What to watch

  • Price and term come only with a quote; Spendgo's pricing page now sends you to Olo's demo form.
  • Canceling early means paying all the fees left in the term, and the vendor can raise fees with one billing cycle's notice.
  • Support is by email during business hours.
  • No gift cards, and no Square or Shift4 POS connection in its help center.

How the score breaks down

RTC Score4.8out of 10

Methodology v1.0.0

Data completeness71%

We could verify 71% of the scoring data

Strongest points
Ways to earn rewards, Rewards on your online orders, Automatic campaigns
Weakest point
Digital gift cards

Score by criterion

  • 12-month cost (reference restaurant)Weight 20%No data
  • Ways to earn rewardsWeight 8%Strongest7.5 out of 10
  • Rewards on your online ordersWeight 6%Strongest10.0 out of 10
  • App with your brandWeight 6%5.0 out of 10
  • Digital gift cardsWeight 6%Weakest0.0 out of 10
  • Published pricingWeight 5%0.0 out of 10
  • Automatic campaignsWeight 5%Strongest10.0 out of 10
  • Text message campaignsWeight 5%4.0 out of 10
  • Not tied to one POSWeight 5%10.0 out of 10
  • POS systems it connects toWeight 5%2.9 out of 10
  • Guest profiles with historyWeight 4%10.0 out of 10
  • Email campaignsWeight 4%5.0 out of 10
  • Physical gift cardsWeight 4%0.0 out of 10
  • Initial termWeight 4%No data
  • Live support hours a weekWeight 4%No data
  • Early termination feeWeight 3%2.5 out of 10
  • Guest feedbackWeight 2%10.0 out of 10
  • Your guest list when you leaveWeight 2%10.0 out of 10
  • Notice to avoid renewalWeight 1%No data
  • Dedicated specialistWeight 1%10.0 out of 10

All the data, with sources

Each value links to its source. "Not published" means the vendor doesn't disclose it; "Unconfirmed" means we looked and couldn't confirm it. Data points we have for fewer than four vendors are left out until we can compare them.

Pricing
Data pointValue
Monthly priceQuote onlySource: Olo (opens in a new tab)Spendgo's old pricing page now sends you to Olo's demo request; no price is published.
Published pricingQuote onlySource: Spendgo (opens in a new tab)Prices are set in each signed order (MSS).
Sold only with a POS planNoSource: Olo (opens in a new tab)Olo doesn't sell a POS; Olo Loyalty connects to yours or runs in a browser.
Text messages included a monthQuote onlySource: Spendgo (opens in a new tab)Messaging is a service you add in your order; the brand's text allowance isn't published. Only the plan for franchisees who send local texts is: $15 a month for 500 texts.
Price per extra text messageQuote onlySource: Olo (opens in a new tab)That $0.03 overage applies to franchisee local store marketing plans; the brand's own text price comes with the quote.
Setup feeQuote onlySource: Spendgo (opens in a new tab)Setup and integration work are set in your order; extra work is billed as professional services.
Other feesProfessional services (branded design, extra integrations, extra consulting) by time and materials; a late fee of 1.5% a month; for franchisees sending local texts, $15 a month for 500 texts, $0.03 per extra text, or add-on bundles at $0.02 per text.Source: Spendgo (opens in a new tab)
Loyalty program
Data pointValue
Loyalty programIncludedSource: Olo (opens in a new tab)
How guests earnPoints for spending, Visits, Tiers or levels, Birthday rewardsSource: Olo (opens in a new tab)Points, visits and spend-based programs; the help center also documents birthday tiers and visit challenges.
Earn and redeem on online ordersYesSource: Olo (opens in a new tab)Through Olo's online ordering or other ordering platforms it connects to.
App with your brandPaid add-on or higher planSource: Spendgo (opens in a new tab)Built as a professional service; guests can also join with just a phone number, with no app.
Customer list and campaigns
Data pointValue
Guest profiles with historyYesSource: Olo (opens in a new tab)
Automatic campaignsYesSource: Olo (opens in a new tab)The help center also documents a recurring win-back campaign for lapsed members.
Text message campaignsPaid add-on or higher planSource: Spendgo (opens in a new tab)Messaging is its own service in your order, priced in the quote.
Email campaignsPaid add-on or higher planSource: Spendgo (opens in a new tab)
Guest feedbackYesSource: Olo (opens in a new tab)Through Olo's marketing and reputation products, sold apart from Olo Loyalty.
Gift cards
Data pointValue
Digital gift cardsNot offeredSource: Olo (opens in a new tab)Neither Olo Loyalty's pages nor Spendgo's service description include gift cards.
Physical gift cardsNot offeredSource: Olo (opens in a new tab)
Fee on gift card salesN/ASource: Olo (opens in a new tab)Olo Loyalty doesn't sell gift cards.
POS and equipment
Data pointValue
Works with which POSConnects to several POS systemsSource: Olo (opens in a new tab)
POS systems it connects toToast, Clover, PAR, OthersSource: Olo (opens in a new tab)Olo Loyalty's help center has setup articles for Toast, Clover, PAR Brink, Revel, Qu, POSitouch, Focus, Oracle MICROS Simphony 2, NCR Aloha and Aloha Cloud. Square, Shift4 POS, Lightspeed, SpotOn and Heartland aren't there.
Extra equipmentNone neededSource: Olo (opens in a new tab)POS connections run through Spendgo's software; without one, Loyalty Lite works in a browser (on Professional and Enterprise plans).
Contract and exit
Data pointValue
Initial termQuote onlySource: Spendgo (opens in a new tab)The commitment is set in your signed order.
Automatic renewalQuote onlySource: Spendgo (opens in a new tab)The public agreement has no renewal clause; it's set in your order.
Notice to avoid renewalQuote onlySource: Spendgo (opens in a new tab)
Early termination feeFees left in the termSource: Spendgo (opens in a new tab)
Early termination clauseYou can cancel an order for convenience by paying all the fees left in its current term, including any remaining commitment.Source: Spendgo (opens in a new tab)
Right to raise pricesSpendgo can change fees at any time with at least one billing cycle's notice; you can cancel that order before the increase if you give written notice within 30 days.Source: Spendgo (opens in a new tab)
Your guest list when you leaveYou can download it yourselfSource: Olo (opens in a new tab)Member lists and transactions download from the dashboard; at the end of the contract Spendgo returns your transaction data on request, but keeps the data of members registered with Spendgo.
Support
Data pointValue
Support 24/7NoSource: Spendgo (opens in a new tab)
Live support hours a weekUnconfirmedSource: Spendgo (opens in a new tab)Support is by email during business hours; the hours aren't published.
Dedicated specialistYesSource: Spendgo (opens in a new tab)
Language
Data pointValue
Support in SpanishNoSource: Spendgo (opens in a new tab)Its service description and help center don't say it serves you in Spanish.
Website or help center in Spanish for the USNoSource: Olo (opens in a new tab)olo.com and spendgo.com are in English only.
Contract or terms in SpanishNoSource: Spendgo (opens in a new tab)The merchant agreement is in English only.

More about Olo Loyalty (Spendgo)

How we score