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Online ordering review

Olo

An ordering platform for restaurant chains, with payment, delivery and delivery-app modules, sold by quote; about 800 brands use it. Owned by Thoma Bravo since September 2025. Listed with the same template, without a score.

By OloParent company: Thoma Bravo (private since September 2025)
Listed, not scored

Not enough verified data yet

We've verified 6 of 13 key facts for this ordering platform. Until we reach 80%, this page shows what we have, with sources, and it isn't a full review.

Our verdict

Built for chains with their own app and technology team. Nothing about price or contract is published: ask for the term, renewal and exit terms in writing before you sign.

What we like

  • Connects with the POS you already use (Toast, Square, NCR, Oracle Micros and others) and with hundreds of partners.
  • Delivery for your own orders through a network of delivery providers, with the fee paid by your customer.
  • The Olo App (in beta, for existing Olo customers) lists your restaurant with no commission to you; Olo doesn't say what your customers pay there.
  • Brands keep ownership of their guest data, and Olo Pay handles fraud and disputes.

What to watch

  • No published prices or contract: everything is by quote.
  • Changed owners in September 2025 (Thoma Bravo).
  • Its last annual report (February 2025) described contracts of three years or more that renew automatically.
  • Support hours aren't published; its public help center only shows a request form.

How the score breaks down

We don't score this type of product. It's listed with the same template so you can check its pricing, contract and data with sources; the methodology explains why. How we score

All the data, with sources

Each value links to its source. "Not published" means the vendor doesn't disclose it; "Unconfirmed" means we looked and couldn't confirm it. Data points we have for fewer than four vendors are left out until we can compare them.

Type of platform
Data pointValue
Type of productEnterprise platformSource: Olo (opens in a new tab)
Requires the vendor's own POSNoSource: Olo (opens in a new tab)
Product statusActive, changed owners in the last 2 yearsSource: Thoma Bravo (opens in a new tab)Thoma Bravo bought Olo and took it private on September 12, 2025; in December 2025 Olo bought Spendgo (loyalty).
What the restaurant pays
Data pointValue
Monthly feeQuote onlySource: Olo (opens in a new tab)By quote. Olo is private and doesn't publish prices; its last annual report (February 2025) described fixed monthly platform fees plus overages.
Published pricingQuote onlySource: Olo (opens in a new tab)
Commission on app delivery ordersN/ASource: Olo (opens in a new tab)Doesn't apply: it isn't a delivery app.
Commission on app pickup ordersN/ASource: Olo (opens in a new tab)Doesn't apply: it isn't a delivery app.
Commission when your own drivers deliver app ordersN/ASource: Olo (opens in a new tab)Doesn't apply: it isn't a delivery app.
Commission on your own online ordersQuote only()(due for a re-check)Source: Olo Inc. (SEC Form 10-K, Wayback Machine copy) (opens in a new tab)Olo's fees are by quote; its last annual report mentions fees per transaction on some modules (Dispatch, Olo Pay). Separately, the Olo App (in beta, for existing Olo customers) charges the restaurant no commission.
Fixed fee per orderQuote only()(due for a re-check)Source: Olo Inc. (SEC Form 10-K, Wayback Machine copy) (opens in a new tab)By quote.
Card processing on online orders (%)Not publishedSource: Olo (opens in a new tab)Olo Pay's rates aren't published; Olo also works with other payment processors.
Card processing per order (¢)Not publishedSource: Olo (opens in a new tab)Not published.
Card processing included in the commissionNoSource: Olo (opens in a new tab)Card processing is separate: Olo Pay or one of the processors in Olo's partner directory.
Setup feeQuote onlySource: Olo (opens in a new tab)Olo says its Serve storefront launches with no setup fee and no maintenance cost; implementation of the platform itself is by quote.
Tablet or hardwareNot needed (works on your POS or your own device)Source: Olo (opens in a new tab)Orders go into your POS.
Order limit of the planNot published()(due for a re-check)Source: Olo Inc. (SEC Form 10-K, Wayback Machine copy) (opens in a new tab)Olo's last annual report (February 2025) mentioned monthly overages; the limits are in each contract.
Fee per order over the limitNot published()(due for a re-check)Source: Olo Inc. (SEC Form 10-K, Wayback Machine copy) (opens in a new tab)Not published.
Other feesNot publishedSource: Olo (opens in a new tab)Olo doesn't publish its fees.
What your customer pays
Data pointValue
Fee charged to your customersNot publishedSource: Olo Help Center (opens in a new tab)With Dispatch, your customers pay the delivery fee quoted by the courier; we found no fee Olo itself adds to your customers' orders, nor a statement that it never does.
What your customers payWith Dispatch delivery, your customers pay the delivery fee quoted by the delivery provider.Source: Olo Help Center (opens in a new tab)
Who pays for deliveryThe customer pays itSource: Olo Help Center (opens in a new tab)With Dispatch; Olo says brands can set fee limits and adjust delivery pricing.
Delivery cost per orderNot publishedSource: Olo Help Center (opens in a new tab)Quoted per delivery by the provider Olo matches.
Contract and exit
Data pointValue
Contract termNot published()(due for a re-check)Source: Olo Inc. (SEC Form 10-K, Wayback Machine copy) (opens in a new tab)Olo doesn't publish its contract. Its last annual report (February 2025) said contracts usually start at three years or more and renew automatically for one to two years.
Automatic renewalNot published()(due for a re-check)Source: Olo Inc. (SEC Form 10-K, Wayback Machine copy) (opens in a new tab)Not published; see the note on the term.
Notice to avoid renewalNot publishedSource: Olo (opens in a new tab)Olo doesn't publish its contract or the notice needed to stop a renewal.
Notice to cancelNot published()(due for a re-check)Source: Olo Inc. (SEC Form 10-K, Wayback Machine copy) (opens in a new tab)Olo doesn't publish its contract. Its last annual report (February 2025) said contracts usually start at three years or more and renew automatically for one to two years.
Cancellation feeNot publishedSource: Olo (opens in a new tab)Olo doesn't publish a cancellation fee.
How the cancellation fee worksNot publishedSource: Olo (opens in a new tab)Olo doesn't publish its contract or a cancellation fee.
Refund when you cancelNot publishedSource: Olo (opens in a new tab)Olo's customer contract isn't public.
Right to raise pricesNot publishedSource: Olo (opens in a new tab)Olo doesn't publish whether it can change prices during the term.
Your customers and marketing
Data pointValue
Your customers' dataExport, plus a built-in CRMSource: Olo (opens in a new tab)With GDP, Olo's guest data platform (part of Olo Engage, sold apart), which pushes your guest data to other tools with no lock-in, per Olo.
Who owns the customer data (per the terms)The restaurantSource: Olo (opens in a new tab)Olo's data processing addendum makes Olo the processor of your guests' data; Olo says brands keep full ownership of their guest data.
Website with your own domainUnconfirmedSource: Olo (opens in a new tab)Serve is the ordering storefront for web and app; we found no builder for your restaurant's own website.
App with your brandIncludedSource: Olo (opens in a new tab)Serve covers app and web ordering with no setup or maintenance cost, per Olo; the platform is by quote.
Loyalty and email or text marketingPaid add-onSource: Olo (opens in a new tab)Olo Loyalty and Olo Marketing are separate products sold by quote.
Brings you new customersIts own discovery networkSource: Olo (opens in a new tab)The Olo App lists your restaurant in Olo's own consumer app with no commission to the restaurant. It's in beta and, for now, only for existing Olo customers; Olo doesn't say what your customers pay in the app.
Operations and integrations
Data pointValue
Direct POS integrationsToast, Square, OthersSource: Olo (opens in a new tab)Olo's partner directory lists Toast, Square, NCR, Oracle Micros, Revel and PAR Brink as POS partners. We found no partner page for Clover, SpotOn, Lightspeed or Shift4 POS.
Delivery app orders in the same placePaid add-onSource: Olo (opens in a new tab)Rails, a separate module sold by quote.
Delivery for your direct ordersOthersSource: Olo (opens in a new tab)Dispatch matches your direct orders with a network of 27+ delivery providers.
Handles fraud and chargebacksYesSource: Olo (opens in a new tab)Only with Olo Pay, which includes fraud prevention and responds to disputes for you.
Reach of the delivery apps
Data pointValue
Share of US delivery spendingN/ASource: Olo (opens in a new tab)Doesn't apply: it isn't a delivery app.
Subscription for your customersN/ASource: Olo (opens in a new tab)Doesn't apply: it isn't a delivery app.
Minimum orders guaranteeN/ASource: Olo (opens in a new tab)Doesn't apply: it isn't a delivery app.
Publishes its fee caps by cityN/ASource: Olo (opens in a new tab)Doesn't apply: it isn't a delivery app.
Support
Data pointValue
24/7 support for restaurantsNot publishedSource: Olo Help Center (opens in a new tab)Olo doesn't publish its support hours; its public help center only shows a request form.
Support channelsEmail or formSource: Olo Help Center (opens in a new tab)The public help center documents a support request form; other channels depend on your contract.
Language
Data pointValue
Ordering page in Spanish for your customersUnconfirmedSource: Olo (opens in a new tab)We found no Spanish ordering setting in Olo's public pages; most of its help center needs a login.
Restaurant dashboard in SpanishUnconfirmedSource: Olo (opens in a new tab)Not documented in its public pages.
Support in SpanishUnconfirmedSource: Olo (opens in a new tab)Olo doesn't say it offers support in Spanish.
Terms in SpanishNoSource: Olo (opens in a new tab)Olo's public terms (Olo Pay terms, data processing addendum) are only in English.
US website in SpanishNoSource: Olo (opens in a new tab)olo.com/es answers 404.

More about Olo

How we score