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Loyalty and gift card software review

Clover Rewards

Clover's built-in points loyalty program, included in Clover's Essentials and Restaurant Growth software plans along with a customer database, promotions, private feedback and gift cards.

By CloverParent company: Fiserv, Inc.

RTC SCORE

6.6

#6 of 13 with enough data

Clover also offers: POS systems, Card processing, Online ordering, and 1 more

Not enough verified data yet

We've verified 6 of 9 key facts for this platform. Until we reach 80%, this page shows what we have, with sources, and it isn't a full review.

What we like

  • Rewards is included at no extra charge in Clover's Essentials plan, published at $29.95 a month with the Clover Mini bought outright.
  • Comes with a customer database built from card sales, promotions by email and text, private feedback from receipts and gift cards.
  • Points sync across all your Clover devices and eligible locations.

What to watch

  • Only works with Clover's own POS and devices, which cost $849 or more up front.
  • Contract length and termination fees depend on who sells you Clover, and are not published on clover.com.
  • Points only, with no visit-based program or tiers documented, and no text allowance or price per text published.
  • If you turn Rewards off, guests can no longer redeem their points, and Clover cannot import points from another program.

How the score breaks down

RTC Score6.6out of 10

Methodology v1.0.0

Data completeness67%

We could verify 67% of the scoring data

Strongest points
12-month cost (reference restaurant), Digital gift cards, Published pricing
Weakest point
POS systems it connects to

Score by criterion

  • 12-month cost (reference restaurant)Weight 20%Strongest10.0 out of 10

    $359 over 12 months

  • Ways to earn rewardsWeight 8%5.0 out of 10
  • Rewards on your online ordersWeight 6%No data
  • App with your brandWeight 6%No data
  • Digital gift cardsWeight 6%Strongest10.0 out of 10
  • Published pricingWeight 5%Strongest10.0 out of 10
  • Automatic campaignsWeight 5%No data
  • Text message campaignsWeight 5%No data
  • Not tied to one POSWeight 5%2.0 out of 10
  • POS systems it connects toWeight 5%Weakest1.4 out of 10
  • Guest profiles with historyWeight 4%10.0 out of 10
  • Email campaignsWeight 4%10.0 out of 10
  • Physical gift cardsWeight 4%6.0 out of 10
  • Initial termWeight 4%No data
  • Live support hours a weekWeight 4%10.0 out of 10
  • Early termination feeWeight 3%No data
  • Guest feedbackWeight 2%10.0 out of 10
  • Your guest list when you leaveWeight 2%No data
  • Notice to avoid renewalWeight 1%No data
  • Dedicated specialistWeight 1%No data

All the data, with sources

Each value links to its source. "Not published" means the vendor doesn't disclose it; "Unconfirmed" means we looked and couldn't confirm it. Data points we have for fewer than four vendors are left out until we can compare them.

Pricing
Data pointValue
Monthly price$29.95/moSource: Clover (opens in a new tab)Essentials software plan, the cheapest Clover plan that includes Rewards, when you buy the Clover Mini outright ($849). With the Mini paid over 36 months it is $75 a month. The plan is the whole POS: payments, orders, menu, reports, customer database, promotions and gift cards.
Published pricingPublishedSource: Clover (opens in a new tab)
Sold only with a POS planYesSource: Clover (opens in a new tab)
Text messages included a monthUnconfirmedSource: Clover (opens in a new tab)Clover says promotions go out by text, but its customer engagement, pricing and App Market pages publish no monthly text allowance.
Price per extra text messageUnconfirmedSource: Clover (opens in a new tab)No per-text price is published on the customer engagement, pricing or App Market pages.
Setup feeUnconfirmedSource: Clover (opens in a new tab)The plan page shows the hardware price ($849 for the Mini) but says nothing about a setup or activation fee.
Other feesThe Clover Mini costs $849 up front (or is folded into $75 a month for 36 months). Rewards lists a pay-per-action fee of $0.01 labeled "Loyalty pricing", which Clover does not explain. Card processing on Essentials: 2.5% + 10¢ in person. Physical gift cards cost less than $1 each.Source: Clover (opens in a new tab)
Loyalty program
Data pointValue
Loyalty programIncludedSource: Clover (opens in a new tab)Included in Essentials and Restaurant Growth.
How guests earnPoints for spending, Items bought, Birthday rewardsSource: Clover (opens in a new tab)Guests earn 1 point per dollar spent; Clover documents no visit-based program or tiers.
Earn and redeem on online ordersUnconfirmedSource: Clover (opens in a new tab)The rewards help pages describe earning on Clover devices only; they do not say whether guests earn on Clover online ordering.
App with your brandUnconfirmedSource: Clover (opens in a new tab)Guests track points in Clover's own consumer app; Clover does not offer an app with your restaurant's brand on the pages we read.
Customer list and campaigns
Data pointValue
Guest profiles with historyYesSource: Clover (opens in a new tab)
Automatic campaignsUnconfirmedSource: Clover (opens in a new tab)Clover talks about reaching guests you haven't seen in a while, but does not document messages that go out on their own.
Text message campaignsUnconfirmedSource: Clover (opens in a new tab)Clover says promotions can go out by text and that the customer engagement tools come free with the POS, but it publishes no text allowance or per-text price.
Email campaignsIncludedSource: Clover (opens in a new tab)The plan table lists promotions as included in Essentials.
Guest feedbackYesSource: Clover (opens in a new tab)
Gift cards
Data pointValue
Digital gift cardsIncludedSource: Clover (opens in a new tab)
Physical gift cardsYou buy the cards or pay an add-onSource: Clover (opens in a new tab)
Fee on gift card salesUnconfirmedSource: Clover (opens in a new tab)Clover's gift card FAQ only mentions the cost of physical cards; it publishes no percentage on gift card sales.
POS and equipment
Data pointValue
Works with which POSOnly with its own POSSource: Clover (opens in a new tab)
POS systems it connects toCloverSource: Clover (opens in a new tab)
Extra equipmentPaid separatelySource: Clover (opens in a new tab)Rewards runs on Clover devices, bought or paid over 36 months.
Contract and exit
Data pointValue
Initial termQuote onlySource: Clover (opens in a new tab)Set by whoever sells you Clover (Clover Direct, a bank or another Fiserv partner). Clover's current online promotion requires a three-year contract.
Automatic renewalNo data
Notice to avoid renewalNo data
Early termination feeQuote onlySource: Clover (opens in a new tab)
Early termination clauseQuote onlySource: Clover (opens in a new tab)
Right to raise pricesNo data
Your guest list when you leaveUnconfirmedSource: Clover (opens in a new tab)The rewards help pages do not explain how to export guests or points. If you turn Rewards off, guests can no longer redeem their points.
Support
Data pointValue
Support 24/7YesSource: Clover (opens in a new tab)A general claim on the pricing page; Clover does not detail channels or hours for Rewards.
Live support hours a week168Source: Clover (opens in a new tab)
Dedicated specialistUnconfirmedSource: Clover (opens in a new tab)Not stated on the pricing, customer engagement or help pages we read.
Language
Data pointValue
Support in SpanishUnconfirmedSource: Clover (opens in a new tab)Clover's FAQ and help pages do not say whether support is offered in Spanish.
Website or help center in Spanish for the USNoSource: Clover (opens in a new tab)The /es-US address shows a page-not-found message in English, and /es-US help pages redirect to the English help center.
Contract or terms in SpanishUnconfirmedSource: Clover (opens in a new tab)Contract terms depend on the provider that sells Clover, and clover.com publishes no merchant agreement in English or Spanish.

More about Clover Rewards

How we score