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Online ordering review

Grubhub Direct

Grubhub's branded ordering site for restaurants already on Grubhub's marketplace: 0% commission and no hosting, setup or delivery fee to the restaurant, an order processing fee at a rate Grubhub doesn't publish, Grubhub's drivers deliver and you can download your customers' data.

By GrubhubParent company: Wonder Group, Inc. (since January 2025)
Not enough data to score

Not enough verified data yet

We've verified 9 of 13 key facts for this ordering platform. Until we reach 80%, this page shows what we have, with sources, and it isn't a full review.

Our verdict

Grubhub Direct gives Grubhub restaurants a branded ordering site with 0% commission, delivery by Grubhub's drivers and a customer data download included. Its cost per order can't be compared because Grubhub doesn't publish the Direct processing rate, its terms or what your customers pay.

What we like

  • 0% commission and no hosting, setup or delivery fee to the restaurant; you pay only order processing.
  • You can download all your customers' data and use it in Grubhub's campaign tools.
  • Grubhub's drivers deliver your direct orders, and you manage them in the same portal as your Grubhub Marketplace orders.
  • Promotions included, and a Google Business Profile integration.

What to watch

  • Only for restaurants on Grubhub's marketplace.
  • Grubhub doesn't publish the processing rate for Direct, so its real cost per order can't be calculated.
  • Grubhub doesn't publish what your customers pay, the Direct terms or the price of the enhanced version.

How the score breaks down

RTC ScoreNot enough data

Methodology v0.1.0

We could verify less than 60% of what we score, so we don't rank it.

Data completeness41%

We could verify 41% of the scoring data

Strongest points
24/7 support, Your customers' data, Delivery app orders in the same place
Weakest point
App with your brand

Score by criterion

  • 12-month cost of the reference restaurantWeight 29%No data
  • Contract termWeight 7%No data
  • Direct POS integrationsWeight 6%No data
  • 24/7 supportWeight 6%Strongest10.0 out of 10
  • Your customers' dataWeight 5%Strongest10.0 out of 10
  • Product statusWeight 5%8.0 out of 10
  • Fee charged to your customersWeight 4%No data
  • Delivery app orders in the same placeWeight 4%Strongest10.0 out of 10
  • Support channelsWeight 4%6.0 out of 10
  • Published pricingWeight 3%5.0 out of 10
  • Cancellation feeWeight 3%10.0 out of 10
  • Refund when you cancelWeight 3%No data
  • Website with your own domainWeight 3%No data
  • Brings you new customersWeight 3%5.0 out of 10
  • Handles fraud and chargebacksWeight 3%No data
  • Notice to cancelWeight 2%No data
  • App with your brandWeight 2%Weakest0.0 out of 10
  • Loyalty and email or text marketingWeight 2%10.0 out of 10
  • Works without the vendor's own POSWeight 2%10.0 out of 10

All the data, with sources

Each value links to its source. "Not published" means the vendor doesn't disclose it; "Unconfirmed" means we looked and couldn't confirm it. Data points we have for fewer than four vendors are left out until we can compare them.

Type of platform
Data pointValue
Type of productA delivery app's direct orderingSource: Grubhub (opens in a new tab)Only for restaurants on Grubhub's marketplace.
Requires the vendor's own POSNoSource: Grubhub (opens in a new tab)Grubhub doesn't sell a POS: Direct needs a Grubhub Marketplace account instead.
Product statusActive, changed owners in the last 2 yearsSource: Wonder (opens in a new tab)Wonder bought Grubhub in January 2025.
What the restaurant pays
Data pointValue
Monthly fee$0/moSource: Grubhub (opens in a new tab)An enhanced version with designer help and more campaign tools costs extra; Grubhub doesn't publish its price.
Published pricingPartly publishedSource: Grubhub (opens in a new tab)Grubhub doesn't publish the processing rate for Direct nor the price of the enhanced version.
Commission on app delivery ordersN/ASource: Grubhub (opens in a new tab)Doesn't apply: it isn't a delivery app.
Commission on app pickup ordersN/ASource: Grubhub (opens in a new tab)Doesn't apply: it isn't a delivery app.
Commission when your own drivers deliver app ordersN/ASource: Grubhub (opens in a new tab)Doesn't apply: it isn't a delivery app.
Commission on your own online orders0%Source: Grubhub (opens in a new tab)Grubhub presents it as hosting, commission and delivery fees "waived" for its Marketplace restaurants and publishes no end date.
Fixed fee per order$0 per orderSource: Grubhub (opens in a new tab)Apart from the order processing fee, whose rate isn't published.
Card processing on online orders (%)Not publishedSource: Grubhub (opens in a new tab)Not published for Direct. Grubhub's standard order processing fee is 3.05% + 30¢ (its trial period addendum of August 2026), but its current pages don't say that rate applies to Direct orders.
Card processing per order (¢)Not publishedSource: Grubhub (opens in a new tab)Not published for Direct.
Card processing included in the commissionNoSource: Grubhub (opens in a new tab)
Setup fee$0 one-timeSource: Grubhub (opens in a new tab)
Tablet or hardwareNot needed (works on your POS or your own device)Source: Grubhub (opens in a new tab)Direct orders are managed in the Grubhub for Merchants portal, on the web, Grubhub's tablet or your own device.
Order limit of the planNo order limitSource: Grubhub (opens in a new tab)No order limit: you pay processing per order.
Fee per order over the limitN/ASource: Grubhub (opens in a new tab)Doesn't apply: no order limit.
Other feesOptional: an enhanced version of Grubhub Direct with designer help and more campaign tools, at a price Grubhub doesn't publish.Source: Grubhub (opens in a new tab)
What your customer pays
Data pointValue
Fee charged to your customersUnconfirmedSource: Grubhub (opens in a new tab)Grubhub doesn't publish what your customers pay on Direct orders.
What your customers payUnconfirmedSource: Grubhub (opens in a new tab)Grubhub doesn't publish what your customers pay on Direct orders.
Who pays for deliveryUnconfirmedSource: Grubhub (opens in a new tab)Grubhub's drivers deliver and the delivery fee to the restaurant is waived; Grubhub doesn't say what your customer pays for delivery.
Delivery cost per orderNot publishedSource: Grubhub (opens in a new tab)Not published.
Contract and exit
Data pointValue
Contract termUnconfirmedSource: Grubhub (opens in a new tab)Not public: Grubhub doesn't publish the Direct terms.
Automatic renewalNo data
Notice to avoid renewalNo data
Notice to cancelUnconfirmedSource: Grubhub (opens in a new tab)Not public: Grubhub doesn't publish the Direct terms; its old merchant terms page no longer loads.
Cancellation feeNo cancellation fees, per Grubhub's FAQ. The Direct terms aren't public, so the term and the notice to leave aren't published.Source: Grubhub (opens in a new tab)
How the cancellation fee worksNo cancellation feeSource: Grubhub (opens in a new tab)
Refund when you cancelUnconfirmedSource: Grubhub (opens in a new tab)Not public: Grubhub doesn't publish the Direct terms.
Right to raise pricesNo data
Your customers and marketing
Data pointValue
Your customers' dataExport, plus a built-in CRMSource: Grubhub (opens in a new tab)Customer profiles with contact data, order history and lifetime spend, at no cost, in a dashboard with campaign tools.
Who owns the customer data (per the terms)UnconfirmedSource: Grubhub (opens in a new tab)The Direct page says "Own your data", but Grubhub doesn't publish the Direct terms, and its Merchant Terms for the marketplace say customer data is Grubhub's property.
Website with your own domainUnconfirmedSource: Grubhub (opens in a new tab)A branded ordering site that can integrate with your website; Grubhub doesn't say whether it can use your own domain.
App with your brandNot offeredSource: Grubhub (opens in a new tab)Direct is a website; for an app of your own, Grubhub offers its API.
Loyalty and email or text marketingIncludedSource: Grubhub (opens in a new tab)Promotions with a rewards banner and campaign tools in the Direct dashboard; Grubhub's help center describes new-customer and limited-time promotions and a spend- or visit-based loyalty program for Direct.
Brings you new customersSearch and marketing toolsSource: Grubhub (opens in a new tab)
Operations and integrations
Data pointValue
Direct POS integrationsUnconfirmedSource: Grubhub (opens in a new tab)Grubhub lists POS integrations for its marketplace (Toast, Square, Clover, Shift4 POS and others), and its portal page mentions POS integrations for "Grubhub orders", but no Grubhub page says that Direct orders reach your POS.
Delivery app orders in the same placeIncludedSource: Grubhub (opens in a new tab)Only Grubhub: Marketplace and Direct orders, menu and promotions are managed in the same portal. It doesn't bring DoorDash or Uber Eats orders. Direct orders are paid apart from Marketplace orders.
Delivery for your direct ordersThe vendor's own delivery serviceSource: Grubhub (opens in a new tab)Grubhub's drivers deliver Direct orders, with the delivery fee to the restaurant waived.
Handles fraud and chargebacksUnconfirmedSource: Grubhub (opens in a new tab)Grubhub doesn't say who bears chargebacks on Direct orders.
Reach of the delivery apps
Data pointValue
Share of US delivery spendingN/ASource: Grubhub (opens in a new tab)Doesn't apply: it isn't a delivery app.
Subscription for your customersN/ASource: Grubhub (opens in a new tab)Doesn't apply: it isn't a delivery app.
Minimum orders guaranteeN/ASource: Grubhub (opens in a new tab)Doesn't apply: it isn't a delivery app.
Publishes its fee caps by cityN/ASource: Grubhub (opens in a new tab)Doesn't apply: it isn't a delivery app.
Support
Data pointValue
24/7 support for restaurantsYesSource: Grubhub (opens in a new tab)Grubhub's care team for restaurants, for live orders.
Support channelsPhone, Email or formSource: Grubhub (opens in a new tab)Phone and a contact form, both after signing in to Grubhub for Restaurants.
Language
Data pointValue
Ordering page in Spanish for your customersUnconfirmedSource: Grubhub (opens in a new tab)Grubhub doesn't document the Direct ordering site in Spanish.
Restaurant dashboard in SpanishUnconfirmedSource: Grubhub (opens in a new tab)Grubhub doesn't document the Direct dashboard in Spanish.
Support in SpanishUnconfirmedSource: Grubhub (opens in a new tab)Its FAQ doesn't say in which languages the care team answers.
Terms in SpanishUnconfirmedSource: Grubhub (opens in a new tab)Not public: Grubhub doesn't publish the Direct terms.
US website in SpanishNoSource: Grubhub (opens in a new tab)get.grubhub.com/es answers 404.

More about Grubhub Direct

Head-to-head comparisons

How we score